IGCSE Business Studies Unit 3.3.3 – Promotion i-study.co.uk.

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Presentation transcript:

IGCSE Business Studies Unit – Promotion i-study.co.uk

What is promotion? Promotion is the means of attracting or informing customers to a product. There are many forms. i-study.co.uk Download “Off” by arztsamui c/o freedigitalpictures.net

Aims of Promotion To attract new customers To inform customers To retain existing customers To create a brand image i-study.co.uk

Forms of Promotion Above the Line Promotion : this involves attempts to reach as many people as possible, through mass media. This includes: – TV – Radio – Internet/Social Media – Posters and Billboards – Newspapers i-study.co.uk

Forms of Promotion Below the Line Promotion : this involves attempts to target certain market segments or consumer groups directly. Includes: – Public relations (press releases, sponsorship) – Sales (loyalty cards, discounts, 2-4-1s, competitions, lucky draws) – Visible Publicity (signs, trade shows, product placement) i-study.co.uk

Promotion Look at these interesting promotional activities – what sets them apart?! J4uCOJjDF8 i-study.co.uk