© GfK 2013 | Title of presentation | DD. Month 20131 Turnover FMCG + Fresh (mio €) GfK Belgian FMCG+Fresh Barometer – June 2013.

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© GfK 2013 | Title of presentation | DD. Month Turnover FMCG + Fresh (mio €) GfK Belgian FMCG+Fresh Barometer – June 2013

© GfK 2013 | Title of presentation | DD. Month Are there more or less households in Belgium? FMCG & fresh growth can be broken down in its different drivers Value change Volume change Price paid Volume per buyer Number of buyers Inflation Volume per trip Up/down trading Shopping frequency x x x x Do households buy more or less FMCG & fresh goods? Does an average household buy more or less FMCG & fresh goods? Do households shop more or less often? Do households buy more or less goods per shopping trip? Does an average household buy higher or lower priced goods? Do households spend more or less per FMCG or fresh good? What is the inflation in Belgium? VALUE CHANGE = = price paid x volume change = (inflation x up/down trading) x (number of buyers x shopping frequency x volume per trip) What is the total value growth of FMCG & fresh in Belgium? Note that the changes are multiplicative and do not add back exactly

© GfK 2013 | Title of presentation | DD. Month How does the FMCG & FRESH market in June 2013 evolve?

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