Want More Customers? Learn How to Drum Up More Business Presented by the Percussion Marketing Council (PMC)

Session panelists – PMC co-executive and advisory board members: Karl Dustman – Executive Director of the PMC and President of Dustman & Associates Dr. Craig Woodson – Owner of Ethnomusic, Inc. and Director of Roots of Rhythm Bob Jespersen – National Call Center Director for KMCMusicorp a division of FMIC Moderator Brad Smith – Senior Sales & Marketing Manager of Hal Leonard Corp.

Free Drum Lessons Tent Available for consumer outreach events PMC provides tent and step-by step instructions Great for store events

Percussion in the Schools PMC provides talent and handout materials Dealer needs to coordinate with school PMC can be helpful in negotiating in-school events

School curriculum free to teachers ROR offers in-depth teacher workshops with credit Dealers can support these schools by offering ROR instruments

International Drum Month “Got Sticks” promotion Specifically designed to drive traffic into stores PMC offers free pair of sticks and instructional material Must be validated by retailer

Session Summary FREE How much do the materials and guidance cost from PMC? What happens in November? What are the three programs available all year long?

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