Publications and Public Relations Functional Bryan Blaise Region 3 Pub/PR Chair

Who are you? SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION The Voice Of Your Chapter

SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Why this position?

One Mission One Vision One Voice

Know Your Role Public Relations The liason between your chapter and your school/community You keep the membership in tune with the activities of the board Publications The originator of all materials to be disseminated to the membership/school You stimulate the membership to learn more about NSBE and STEM. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

Your Tools Public Relations Facebook Twitter Instagram Buffer/Hootsuite Tabling Classroom Presentations Your Board Networking with your membership Publications Flyers/Banners Newsletter/eNews Promotional Videos Articles Graphics Pamphlets/Booklets Committee Other Engineering Orgs SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

So you have 20 ideas... Identify the top 3–5 goals Reprioritize the others Create action items to achieve the goal. Don’t try to do everything at once. What’s most pressing? GOAL SETTING

What’s Your Strategy Leverage your resources Stay ahead of the game Hold your board accountable Engage with your membership Think >2 weeks ahead Read your transition report! Master your tools Amass material Create a marketing plan Create a Plan SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

Plan 30 Days60 Days90 Days Priorities 1.Priority 1 2.Priority 2 Priorities 1.Priority 1 2.Priority 2 Priorities 1.Priority 1 2.Priority 2 Goals 1.Goal 1 2.Goal 2 Goals 1.Goal 1 2.Goal 2 Goals 1.Goal 1 2.Goal 2 Milestones 1.Milestone 1 2.Milestone 1 Milestones 1.Milestone 1 2.Milestone 2 Milestones 1.Milestone 1 2.Milestone 2 Outputs 1.Output 1 2.Output 2 Outputs 1.Output 1 2.Output 2 Outputs 1.Output 1 2.Output 2

How can you build a house without blueprints? How can you build a car without schematics? How can you build a successful marketing program without a plan? Why do you need a Marketing Plan?

MARKETING PLAN EXAMPLE

You represent something bigger than yourself Never stop thinking about how you can better NSBE Remember the mission Enjoy your year with your board Have fun in your position Final Takeaways

Questions? SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

Thank You! SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Bryan Blaise (786) 431 – 8865 Facebook: NSBE Region III