 First part: explanation of the basic concepts of promotion  Second part: Analysis of promotional activities undertaken by Sieradz  Third part: changes proposed in the promotion strategy of Sieradz

 Definition of promotion  Objectives and functions of promotion  Definition of promotion strategy of the city  Tools of the promotional acivities  Recipients of promotional activities of the city

Cooperation with partner cities Organisation of marketing events Participation in trade fairs and exhibitions Public relationsOther promotional activities

NowNow future future  Target group: middle-aged people  Bad Public Relations  marketing events the most important promotional acivities  New target group: Young people  Postive public Relations: renewable energy, clean environment, low divorce rate  investors  Makeing something for residents

Hair is in the air Old Love is in the air New