Initials, Inc. Joyce Davis 12/8/14 PASSION TO REALITY

Attitudes and Traits The first would be: Have the passion for my business idea. I believe you have to really like or love what you do to become successful. To become a successful entrepreneur.

Attitudes and Traits Second, I would have to say it would be to; have the willingness to sacrifice my time and money and of course my effort to become successful business owner. I have done direct sales before and it is not easy to become successful you have to be able to sacrifice a lot of time and effort into it to become a successful business. I am a self- starter and very organized person so that helps for me. To become a successful entrepreneur.

Attitudes and Traits Third, a sense of what the marketplace wants and needs. I have been working for the public and in the retail business for most of my life and I know what they are looking for. One, a bargain and two, quality merchandise and finally good customer service. To become a successful entrepreneur,

Attitudes and Traits Fourth, Patience and more patience. Knowing that I am the key to my success I have to be able to grow my business month by month to become successful it will not happen overnight. You know what they say “ those who wait will get what they want”. To become a successful entrepreneur.

Executive Summary My business is a direct sales business that is in partner with DSA Initials, Inc. They are bags and totes that can be personalized for free, they make a great gift for someone special. Financially it does not cost much to start your own business. It does take good goal setting and keeping records monthly to stay on top. Achievements are on going with my business I have high months and I have low months but it works out to a good average so far. I seek out support from my peers and the company to keep me on track.

Business Idea My dream is become a successful business owner and be self sufficient so I can give back to my community.

Mission and Vision Statement Mission: Is to give my customers the best quality products for a great price and to give great customer service. Thank each one by a hand-written note when they purchase from me. Vision: I want my business to be successful in the next 5 years. I want to share my vision with other women that what to be self sufficient too. I believe if I follow my mission I will have a successful business that will last for years.

SWOT Analysis Strengths- 1. customer service experience. 2. have done direct sales before. 3. love bags Weaknesses – lack of savings, small office space and not much room at home to do a home shows. Opportunities – new customers that have never heard of my product, social media, great quality products. Threats – competition is from a local company but there quality has gone down since they went large, styles change hoping that the Initials,Inc. company can keep up with them and continue to put out a great product.

The Four P’s and Marketing Product – Price – Place- Promotion Product- selling quality products that you can use daily Price – have the product at a good price to be comparable to the completion Place – sell on a personal level not in a store. (home parties) Promotion – give monthly specials and offer benefits to the customer that lets me come into there home for home parties. Also give a discount to all referrals from my customers.

Customers and Market Research Customers are your bread and butter. You must treat them with respect and kindness. Asking your customers if there is anything that you can do better for them is a good way to improve your business. I like to write a hand-written Thank you to all my customers and I sometimes throw in a discount if they are one of my recurring customers. When you do have a complaint make sure you take care of it immediately.

Start-up Cost Projections For my business there was a start-up cost of $149. Other supplies about $50 Extra inventory $200. Total overall $400

Financial Support- Investment Plans Have no outside investors at this time. ( I just look for new customers )

Legal and Business Structures Legal- I am lucky I am covered by the DSA which has guidelines to follow. Business Structure- as for a business structure I can recruit other women and I will make a certain percentage of what they sell. So by recruiting other women I can grow my business faster and be more profitable.

Summarized Business Plan Description- who are you, what do you do, and where are you Vision statement – where do I want my business to be 5 to 10 years from now. Mission statement – what is my brand promise Values – list 3 to 5 principles to build my business Goals – measureable, attainable and time specific Market research – what do I know about the industry, competition and who is my target customer. What makes me different or unique. Give a market message, and how I will deliver it. Sales – sales process, and how I will achieve it. Operations plans – how to produce the product and employment. Personnel plan- people needed to get to your goal

Business Plan con’t. Financial Plan – start-up cost, revenue, cash-flow, balance sheet projections and sources of funds if capital is raised. Executive Summary – detailed strategic plan with steps, accountability and timelines for achieving your goals of your business.

Positioning Statement By recruiting they could be considered my investors. ( I would not seek investors for this business) I would let my recruits know that Initials, Inc. is a great company to work for. They offer you free training if you have never been in been in direct sales. Also I will be there to help you in any way. The product speaks for itself, once you get a chance to show it, it will sell. The quality can not be compared to the competition it is a better product overall. I would let them know the out come and benefits of growing your business and being self-employed. Working your own hours and parting with friends and getting to know wonderful people.

Next Step I am in the beginning of my dream and planning to be self sufficient in I have also taken on another direct sales company; Origami Owl, with selling both I should be a successful business women in 2015! Dream to Reality

THANK YOU I want to Thank everyone for taking the time out of there busy day to see my business plan and what it has in store for me in the future. ( my fellow recruits) Hoping you will come and join me and feel the pleasure of being a successful business women.

Cited Work nothing