SQL Server 2008 R2 Report Builder 3.0 SQL Server 2008 Feature Pack Report Builder 2.0 SQL Server 2008 General Availability Authoring & Collaboration (Acquisition: 90 Degree) SQL Server 2005 Report Builder 1.0 Report Builder 1.0 (Acquisition: ActiveViews) Preliminary Information Subject to Change2 Rich Data Visualization (Acquisition: Dundas) Soft Artisans Acquisition

Microsoft Confidential—Preliminary Information Subject to Change Local Decision Making Innovative Organization Consistent Measurement & Rewards Compliance & Risk Management Strategy Driven Business EmpoweredAligned Personal BITeam BIOrganizational BI My Context BI solution created by me. Context is only for me & exists as document Our Context BI Solution created by me. Context is for a small team & it’s managed on a server The Org’s Context BI Solution created by IT, Established corporate context & is reusable, scalable and backed up. Kilimanjaro focuses on personal & team BI 3

Preliminary Information Subject to Change4 Dynamic Development Platform For All Data Pervasive Insight Enterprise Data Platform Datacenter Mobile and Desktop OLAP FILE XML RDBMS Services Query AnalysisReportingIntegrationSync Search Cloud Storage “Enabling customers of all sizes to derive value from ALL data, birth through archival”

Reduce dependence on IT Greater re-use of insights Lower training time & cost Faster time to decision Lower management cost Enhance IT Governance Enable real-time insight Improve resource utilization Reduce $ cost/TB Predictable performance HW flexibility & choice Reduce deployment risk Scale with Confidence Empower End Users Empower Improve IT Efficiency Improve Preliminary Information Subject to Change5

Scale with Confidence Empower End Users Empower Improve IT Efficiency Improve Excel based In-mem Analytics Self Service Reporting Re-usable report parts End user app. management SharePoint Publishing & Hosting App deployment meta-data Multi-server management Master Data Services Complex Event Processing Support for up to 256 cores MPP Support for 100TB+ DW (Massively Parallel Processing) Appliance-like DW on industry standard HW Hub & Spoke Architecture Multi-Temperature Preliminary Information Subject to Change6

7 …on growing volumes of data from diverse sources and systems. Support growing volumes of data Support heterogeneous applications and sources Maintain data quality, integrity and security Empowering end users to gain insights from information… Reduce end user dependency on IT Provide intuitive and easy to use tools Share & access information anywhere …customized and in the context of their business applications… Insight into ‘line of business’ app information BI in the context of business applications BI assets that can be customized and changed End User Empowerment Business Application Insight Data Scale, Quality & Compliance

“Managed Self Service BI” delivered through: Analysis Services & Excel 14  Desktop Analytics Reporting Services  End User Reporting SharePoint  Sharing, Collaboration & Management Empowering end users through “Managed Self-Service BI” Preliminary Information Subject to Change8 Empower End Users Empower Improve IT Efficiency Improve

Preliminary Information Subject to Change9 Bridges the needs of the end user and IT audiences... use familiar & intuitive tools without requesting support … manage hardware usage and provision resources I.T. Monitor Provision Administer Secure Track data Monitor Provision Administer Secure Track data Users Find & Re-use Model & Author Personalize Share Analyze Find & Re-use Model & Author Personalize Share Analyze User created BI solutions ManageManagePublishPublish AuthorAuthorMonitorMonitor

Microsoft Confidential—Preliminary Information Subject to Change 10 Excel-hosted client & reporting In-memory BI engine SharePoint for managed collaboration Analysis Services for BI integration

End User Empowerment  Self Service Reporting End User Authoring Ad Hoc Querying & Reporting Intuitive and Productive Authoring Geospatial Visualization Sharing & Collaboration Publish & re-use predefined queries and data Publish & re-use report sub- components Reports as data for desktop analytics Preliminary Information Subject to Change11

 More powerful Ad-hoc querying and reporting  Empowers end users to easily design queries, reports and charts independently of IT  Decreases time and costs developing “on demand” reports  Enables timely access to information to make better decisions  Enhanced Report Models  Simplifies end user report creation  Create reports in minutes! Preliminary Information Subject to Change12

Microsoft Confidential—Preliminary Information Subject to Change13

 Rich visualization of geospatial data  Mapping, Routing, Custom Shapes, …  Support for SQL Spatial  Integration with Virtual Earth tiles  “Mash up” business information with geographic representation  Get more value out of existing data Preliminary Information Subject to Change14

15Preliminary Information Subject to Change

16

 Licensing  Enterprise Edition  Surfaced in SharePoint  Master Data Hub  Flexible Data Model completely defined in a metadata driven data model.  Business Rules  Human workflow  Versioning of all data entities and hierarchies.  Hierarchy Management  Security model is integrated with Active Directory. Microsoft Confidential—Preliminary Information Subject to Change22

Microsoft Confidential—Preliminary Information Subject to Change23

Microsoft Confidential—Preliminary Information Subject to Change24

 Available Now  SQL Server 2008  Fast Track Data Warehouse Reference Architectures  SA Value in H1 Calendar Year 2010  Final packaging and pricing TBD  SQL Server 2008 R2 ▪ Self Service Analysis (Gemini) & Reporting ▪ Application & Multi-Server Management ▪ Master Data Services ▪ Low Latency Complex Event Processing ▪ Support for up to 256 cores  Project “Madison” (DATAllegro) ▪ Upgrade option from SQL Server Enterprise  months from SQL Server 2008  Next major release of SQL Server Preliminary Information Subject to Change Accelerating delivery of incremental value and innovation 25

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.