5.03 Acquire a foundational knowledge of promotion to understand its nature and scope.

Slides:

Advertisements

Similar presentations

Razzle Dazzle Nature of Promotion This PPT is directly from

Advertisements

Performance Indicator

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Promotion BDI3C. Promotion We use promotion to bring our product or service to the attention of the target market. Promotional activities include advertising,

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Goals of the Promotional Mix. Effect on Target Market Price, Product, Place, Promotion ProductPlace Price Promotion Target Market Using the overall goals,

The Nature of Promotion

Define the term promotion

Chapter 14 Promoting Products.

MKTG 4550: The Role of Marcom Dr. Campbell Th 1/13/05.

What Is Sports and Entertainment Marketing?

FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.

UNIT F FASHION PROMOTION

Role of Marketing. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix.

PREPARED BY: PEREZ KERR.  ADVERTISING- To effectively inform, persuade and remind target market.  PUBLIC RELATION- to offer a positive image of the.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.

Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

What is marketing? the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.

The Marketing Functions

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

PromotionPromotion Promotion in Sports Marketing the Game.

ADVERTISING PLANNING Where it fits in, theories and appeals.

Marketing Mix- Promotion 5/27/15. Promotion Communications - inform, persuade, and remind Tools : Advertising Personal Selling (Sales) Public Relations.

©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition 14-0 Chapter 14 Conversing with the Customer: Promotional Strategy, Interactive.

Pharmaceutical companies put forth great effort when identifying their customer needs and wants They then invest in R & D hoping to discover and launch.

PROMOTION The communication of information about goods, services, images, and/or ideas to influence purchase behavior.

Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.

 Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.

Promotion Promotion is used to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. What types of promotion.

Marketing I Curriculum Guide. Promotion Standard 6.

Fashion Marketing-Promotion. Promotional Mix  Promotional Mix: four components of promotion including advertising, personal selling, public relations,

What Is Sports and Entertainment Marketing?

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.

THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.

Unit 1.01 Questions and Answers

4.01A Explain the role of promotion as a marketing function

Sports and Entertainment Marketing

Marketing & Advertising

UNIT F FASHION PROMOTION

Key Marketing Functions

Describe marketing functions and related activities (MK:002, MK LAP 1)

PRICING, PROMOTION, & MARKET PLANNING

Promotional Concepts and Strategies

UNIT F FASHION PROMOTION

Functions of Marketing Communications

MARKETING Plan Promotion

Marketing & Advertising

The Nature of Promotion

The role of promotion in marketing The concept of promotional mix

Performance Indicator

The Promotional Mix What You’ll Learn

UNIT F FASHION PROMOTION

The 4 “P”s of Marketing Product, Price, Place, and Promotion

The Nature of Promotion

Chapter 17 Promotional Concepts and Strategies

Michael R. Solomon Greg W. Marshall Elnora W. Stuart

MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE

Chapter 15: Integrated Marketing Communication Strategy

Product Promotion.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

5.03 Acquire a foundational knowledge of promotion to understand its nature and scope

Define the term promotion  Promotion is a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.

Who uses promotion?  Any organization that has something to sell uses promotion at one time or another.

Characteristics of effective promotion  Persuasive  Relevant  Appropriate  Factual  Repetitive  Coordinated

Benefits of using promotion  Increased Sales  Strong position  Increased customer loyalty

Benefits of using promotion  Increased product/company awareness  Better informed, more satisfied customers  Increased employment opportunities

Costs associated with the use of promotion  Some are free or nearly free – ex. issuing a press release  Advertising fees  Considering the costs ahead of time helps marketers to create reasonable promotional budgets

3 Types of promotional objectives  Inform  Communicate important information about new or improved products  Persuade  Competitive products  Company image  Remind  Established products  Established companies