Important Aspects of Corporate Public Relations – Processes & Methods By: Faiza

Corporate Communication…. Strategic Management Relationship Building

Reputation Doing Things Right vs. Doing Right Things Stakeholders’ approach vs. Shareholders’ approach Stakeholders vs. Publics Role of Effective Public Relations Practitioners: Proactive

Company’s License to Operate Various forces in the External Environment combine to influence a Company’s License to Operate

Strategic Approach to manage Public Relations Stakeholder Stage  Scanning of Environment  Formative Research  Ongoing Communication Public Stage  Identify Publics  Focus Groups  Proactive alignment Issue Stage  Identify Potential Issues  Manage Appropriate Responses Formal Objectives Formal programs and Campaigns Proper Execution and Implementation Evaluation of Public Relations Programs’ effectiveness

Focal Terms  Business Ethics  Community Relations  Community Involvement (CI)  Corporate Social Responsibility (CSR)  Utilitarianism  Beneficence  Stakeholderism  PR Invention = CSR  Call for Auditing: financial, environmental and social  Opinion Formers  Usage of New Media  PR and reasoned persuasion  Crisis Management

Corporate identity vs. Corporate image Corporate Identity Corporate Image

Several Factors to Ponder…. Corporate strategy Symbolism Consistency 1.Monolithic 2.Endorsed 3.Branded Corporate Culture Corporate Personality Reflecting Reality…..

How to do Public Relations – Methods Out-House In- House Circulars Seminars / Workshops / Conferences CSR in Action Employees Engagement Events In-house journals Annual Dinners / Informal get- togethers In-house lobbying Press Releases Press Conference Seminars / Workshops / Conferences / Talk shows / Road Shows / Exhibitions CSR in Action Community Involvement Events Facility Visits Paid Publicity: Public relations in disguise Letters to Editors / Articles / Blogs / Social media Out-house journals Photographs Sponsorships Lobbying and Public Affairs Management