Important Information This presentation was created by Patrick Crispen.This presentation was created by Patrick Crispen. You are free to reuse this presentation provided that youYou are free to reuse this presentation provided that you –Not make any money from this presentation. –Give credit where credit is due.

Google 101: Stop Searching and Start FINDING a presentation by Patrick Douglas Crispen

Our goals today... Discover the biggest mistakes made by most Internet users:Discover the biggest mistakes made by most Internet users: –Typing URLs in the wrong box. –Using the wrong tool at the wrong time. Talk about the differences between directories and search engines (and when to use each.)Talk about the differences between directories and search engines (and when to use each.) Learn some basic Google searching techniques.Learn some basic Google searching techniques. DO ALL OF THIS IN ENGLISH!DO ALL OF THIS IN ENGLISH!

The Biggest Mistake Typing URLs in the wrong box

Top 15 search terms – 12/05/03 1.Sex 2.Paris Hilton Video / Paris Hilton 3.Porn / free porn 4.Google 5.eBay 6.Yahoo / yahoo.com 7.Jokes 8.Health 9.[expletive deleted] 10.Games 11.Dictionary 12.Weather 13.Boobs 14.Mapquest 15.[expletive deleted] -- Courtesy WordTracker.com

What most people notice 1.Sex 2.Paris Hilton Video / Paris Hilton 3.Porn / free porn 4.Google 5.eBay 6.Yahoo / yahoo.com 7.Jokes 8.Health 9.[expletive deleted] 10.Games 11.Dictionary 12.Weather 13.Boobs 14.Mapquest 15.[expletive deleted] -- Courtesy WordTracker.com

What *I* Notice 1.Sex 2.Paris Hilton Video / Paris Hilton 3.Porn / free porn 4.Google 5.eBay 6.Yahoo / yahoo.com 7.Jokes 8.Health 9.[expletive deleted] 10.Games 11.Dictionary 12.Weather 13.Boobs 14.Mapquest 15.[expletive deleted] -- Courtesy WordTracker.com

wordtracker.com You can see a “live,” unedited list of today’s top MetaCrawler and Dogpile search terms at wordtracker.comYou can see a “live,” unedited list of today’s top MetaCrawler and Dogpile search terms at wordtracker.comwordtracker.com More people are typing addresses as search terms than even before.More people are typing addresses as search terms than even before.

The Second Biggest Mistake Using the wrong tool at the wrong time

Three questions Where would you find the telephone number or address of the Bama Six theatre?Where would you find the telephone number or address of the Bama Six theatre? Where you would find the definition of the word “pestilence?”Where you would find the definition of the word “pestilence?” Where would you find the name of the war that the Treaty of Westphalia ended?Where would you find the name of the war that the Treaty of Westphalia ended?

What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?

YAHOO ISN’T A SEARCH ENGINE!... it is a directory.

Directories Usually human- compiled guides to the web, where sites are organized by categoryUsually human- compiled guides to the web, where sites are organized by category Major directories:Major directories: –MSN –Yahoo –Netscape ODP

What directories are good for “What is the Web page address for some company, organization, or entity?” (or “who makes product X?”)“What is the Web page address for some company, organization, or entity?” (or “who makes product X?”) “Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?”“Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?” In other words, directories are GREAT for “telephone book” searches.In other words, directories are GREAT for “telephone book” searches.

What directories AREN’T good for Directories are horrible for “encyclopedia” or “dictionary” searches.Directories are horrible for “encyclopedia” or “dictionary” searches. The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim.)The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim.)

The three parts of a search engine: the spider 1.A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages.

The three parts of a search engine: the catalog 2.A program that creates a huge index (sometimes called a "catalog") from the pages that have been read.

The three parts of a search engine: the front end 3.A program that receives your search request, compares it to the entries in the index, and returns results to you. -- Courtesy searchenginewatch.com

Directories v Search Engines Directories are human-compiled and have a small number of pages in their databases (usually in the low millions)Directories are human-compiled and have a small number of pages in their databases (usually in the low millions) Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the hundreds of millions or even the billions)Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the hundreds of millions or even the billions)

The Second Biggest Mistake -- Restated Using a directory as if it was a search engine... and then not understanding why you can’t find anything!

Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!

The Third Biggest Mistake Not knowing how to use directories or search engines to actually FIND stuff

searchenginewatch.com A LOT of what you are about to see comes straight from Danny Sullivan’s “Search Engine Watch” Web site.A LOT of what you are about to see comes straight from Danny Sullivan’s “Search Engine Watch” Web site. We’ll talk about this site in a minute.We’ll talk about this site in a minute.

Search engine rule #1 Be specific... because if you aren’t specific, you’ll end up with a bunch of garbage!

Search engine rule #2 Use quotes to search for phrases. “patrick crispen”

Search engine rule #3 Use the + sign to require. “patrick crispen” +tourbus

Search engine rule #4 Use the - sign to exclude. “patrick crispen” -tourbus

Search engine rule #5 Combine symbols as often as possible (see rule #1). ”patrick crispen” –tourbus +pepperdine

The five rules 1.Be specific... because if you aren’t specific, you’ll end up with a bunch of garbage! 2.Use quotes to search for phrases. 3.Use the + sign to require. 4.Use the - sign to exclude. 5.Combine symbols as often as possible (see rule #1).

Advanced Google Searching Made Easy It’s easy as long as you remember a few, simple commands.

Google Advanced Search

Title searches at Google Lets you search for pages that have a particular word or phrase in their title.Lets you search for pages that have a particular word or phrase in their title. Great way to “cast a narrow net.”Great way to “cast a narrow net.”

Title searches at Google intitle:terms intitle:moon intitle:”Moon Landing”

Site searches at Google Lets you limit your search to only pages within a specific site or domain, or to exclude pages from a specific site or domain.Lets you limit your search to only pages within a specific site or domain, or to exclude pages from a specific site or domain. You’d use this in combination with another search term.You’d use this in combination with another search term.

Site searches at Google site:domainname apollo site:nasa.gov apollo –site:nasa.gov apollo +site:gov

URL searches at Google Lets you search for pages that have a particular word or phrase in their URL.Lets you search for pages that have a particular word or phrase in their URL. This works great when you can only remember one word in a long URL.This works great when you can only remember one word in a long URL.

URL searches at Google inurl:url inurl:apollo

A sample Google search +inurl:apollo +moon –”john young” +site:nasa.gov Of course, this would all be on one line

Related searches at Google Lets you search for pages that are similar to another page.Lets you search for pages that are similar to another page. For example, you can do a related search to find pages similar to netsquirrel.comFor example, you can do a related search to find pages similar to netsquirrel.com

Related searches at Google related:url related:netsquirrel.com

toolbar.google.com Free Windows program that adds a row of buttons to the top of Internet Explorer.Free Windows program that adds a row of buttons to the top of Internet Explorer. Let’s you search Google from any page.Let’s you search Google from any page. Automatically blocks pop-up ads.Automatically blocks pop-up ads. And it’s FREE!And it’s FREE!

For more information Check out the free Google 201 presentation at fdc.fullerton.edu/ crispen/ fdc.fullerton.edu/ crispen/ fdc.fullerton.edu/ crispen/

searchenginewatch.com FREE web searching tipsFREE web searching tips “Search Engine Math”“Search Engine Math” “Power Searching for Anyone”“Power Searching for Anyone”

Our goals today... Discover the biggest mistakes made by most Internet users:Discover the biggest mistakes made by most Internet users: –Typing URLs in the wrong box. –Using the wrong tool at the wrong time. Talk about the differences between directories and search engines (and when to use each.)Talk about the differences between directories and search engines (and when to use each.) Learn some basic Google searching techniques.Learn some basic Google searching techniques. DO ALL OF THIS IN ENGLISH!DO ALL OF THIS IN ENGLISH!

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Google 101: Stop Searching and Start FINDING a presentation by Patrick Douglas Crispen