Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 1 Klaas Kuitenbrouwer

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 2 3 microlectures

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 3 3 microlectures 1 From media landscape to media ecology

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 4 3 microlectures 1 From media landscape to media ecology 2 Crossmedia concepts

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 5 3 microlectures 1 From media landscape to media ecology 2 Crossmedia concepts 3 Interactive experiences

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 6 1 From media landscape to media ecology

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 7 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 8 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats…

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 9 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats… and to our increasingly mediated experience of everyday reality.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 10 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats… and to our increasingly mediated experience of everyday reality. We are included in the term media ecology.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 11 1 From media landscape to media ecology The rise of digital media made the term popular.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 12 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 13 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’)

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 14 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 15 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 16 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other Companies are active in different sectors of the industry (TV, publishing, music, film, etc.)

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 17 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted. Embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other Companies are active in different sectors of the industry (TV, publishing, music, film, etc.) Users use various media through each other

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 18 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other. Companies are active in different sectors of the industry (TV, publishing, music, film, etc.) Users use various media through each other Continuum from grassroots / niches to mainstream.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 19 1 From media landscape to media ecology Media used to be accessible at special designated zones.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 20 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 21 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 22 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 23 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 24 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor. But there’s hardly a place left from which we can look at the media.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 25 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor. But there’s hardly a place left from which we can look at the media. Media are everywhere people are.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 26 1 From media landscape to media ecology New things have become media.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 27 1 From media landscape to media ecology New things have become media. Buildings.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 28 1 From media landscape to media ecology New things have become media. Buildings.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 29 1 From media landscape to media ecology New things have become media. Squares.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 30 1 From media landscape to media ecology New things have become media. Spots on the map:

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 31 1 From media landscape to media ecology New things have become media. Spots on the map:

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 32 1 From media landscape to media ecology New things have become media. Spots on the map: GPS drawings

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 33 1 From media landscape to media ecology Things that already were mediating, now mediate in more ways. Shops.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 34 1 From media landscape to media ecology Things that already were mediating, now mediate in more ways. Photobooths.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 35 1 From media landscape to media ecology Media are everywhere people are.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 36 2 CrossMedia concepts Stories were always told in one medium at the time.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 37 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 38 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 39 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair. Every medium has its own logic, its own deal with the audience, its own preferred context.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 40 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair. Every medium has its own logic, its own deal with the audience, its own preferred context. Really succesful translations over several media are rare.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 41 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 42 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 43 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 44 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 45 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT. The basis of crossmedial storytelling is the crossmedial world, that can be engaged with in different ways, through different channels.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 46 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT. The basis of crossmedial storytelling is the crossmedial world, that can be engaged with in different ways, through different channels. Calls to action and openings for participation are the bone structure of cross media design. It’s about participatory rather than interactive storytelling

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 47 3 Interactive experiences.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 48 3 Interactive experiences. Interactive experiences consist of three elements:

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 49 3 Interactive experiences. Interactive experiences consist of three elements: Content

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 50 3 Interactive experiences. Interactive experiences consist of three elements: Content Context

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 51 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 52 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 53 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 54 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback, causing the sense of agency.

Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary 55 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback, causing the sense of agency. With all your projects, make sure you the design of the content, the context and the contact(moments / phases) so that they support each other.