“Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy” Date & Location: 12/31/2013 at The Four Seasons Hotel Objective: Provide guests with an integrated champagne experience to celebrate the holiday Expose the guest to beautiful displays of Veuve Clicquot throughout the property Offer the guests an opportunity to enjoy various marques of Veuve Clicquot Action: Set up a pop-up lobby bar featuring VCP Yellow Label BTG and BTB for limo rides Offer an exclusive tasting menu only experience in Art Restaurant featuring VCP Yellow Label, Rosé, Vintage 2004, and Demi- Sec Upgrade the bar area into a VCP-themed lounge Results: Sold out all dinner reservations and filled the lounge to capacity The entire property’s decorations were inspired by Madame Clicquot’s iconic yellow, and guests came dressed in style to ring in the New Year Account brought in 7 cases of VCP for the evening Smitt Rojanasthien – West Region (WA)
“Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy” Date & Location: 12/31/2013 at the W Hotel Objective: Provide guests with a luxury experience to celebrate the holiday inclusive of Moët-Hennessy wines and spirits Obtain cocktail placements leveraging the full spirits across the portfolio Become the guests’ premier option to celebrate NYE Action: Redesign dining room into a VIP lounge with club furniture brought in from San Francisco Offer a variety of Moët-Hennessy champagnes and cocktails on the bar and restaurant menu Allowed guests access to prestige cuvees for in-room enjoyment along with VCP branded ice bucket Results: Sold out all VIP tables staged with Moët-Hennessy and Belvedere, and filled the lounge to capacity Account revamped drinks menu to be almost exclusively Moët-Hennessy branded Account brought in 8 cases of wine and 4 cases of spirits to complement their holiday level inventory for the evening, and shattered previous sales records Smitt Rojanasthien – West Region (WA)
Four Seasons – 4 marques with pairing menu W Hotel – 7 cocktail mentions, 11 wine marques