© 2013, Grazitti Interactive Search Engine O ptimization Movers & Shakers 2012

© 2013, Grazitti Interactive PandaPanda UPDATED 20 TIMES 1

© 2013, Grazitti Interactive 2 Duplicate content in high volume Poor quality inbound links Too many irrelevant ads Keyword stuffing PandaPanda Impacted websites with

© 2013, Grazitti Interactive 3 Spam blog comments Black hat link building schemes Exact match domains Exact match anchor text Keyword stuffing PenguinPenguin Checked on web spamming factors

© 2013, Grazitti Interactive Google, Bing, and other search engines increased focus on Website’s…... and 4

© 2013, Grazitti Interactive REPUTATION Refers to the credibility of website’s content, design, and external links

© 2013, Grazitti Interactive TRUST Refers to original content, organic links, website usability experience, and validity of website information

© 2013, Grazitti Interactive 5 GOOGLE INCREASED COMMUNICATION VIA WEBMASTER TOOLS

© 2013, Grazitti Interactive In the first two months of the year, Google sent out 700k warnings via webmaster tools to the websites notifying them for their Black hat links

© 2013, Grazitti Interactive Decreased Organic Search Listings per Page on Google 6 decreased per page 18% by listings ORGANIC SEARCH by August

© 2013, Grazitti Interactive In July, Matt Cutts said 7

© 2013, Grazitti Interactive “Google may discount the value of links, generated by Infographics” The same way they did with Widgets

© 2013, Grazitti Interactive that links/content is not visible in the text only version of the cached copy of It was observed Google. 8

© 2013, Grazitti Interactive To get SEO strategy advice or SEO execution help, visit To stay posted on the latest in the world of SEO, visit blog.grazitti.com The parameters of SEO success are being redefined everyday.

© 2013, Grazitti Interactive Thank you!