BUS 347: Consumer Behaviour Mark Bodnar BUS 347 Consumer Behaviour BUS 347 Consumer Behaviour Library Research Perspectives, Tools, and Techniques

Brainstorming Brainstorming BUS 347: Consumer Behaviour Mark Bodnar How many ways can you say “smell”? smell scent ???

Tools Tools BUS 347: Consumer Behaviour Mark Bodnar Where do you search first? (Honestly!)

Value of nonacademic info? Value of nonacademic info? BUS 347: Consumer Behaviour Mark Bodnar Harper, M. (2016). Home fragrance intros dominated by timeless scents. MMR, 33(4), 22.Home fragrance intros dominated by timeless scents If the core of your essay involves discussing research, what role might an article in an industry, practitioner, or general news source play? ? Richards, K. (2016). This NYC ad agency captured its scent in a candle and delivered it to colleges. Adweek, 53.This NYC ad agency captured its scent in a candle and delivered it to colleges

Metaphors Metaphors BUS 347: Consumer Behaviour Mark Bodnar Playing darts... blind? 1

Metaphors Metaphors BUS 347: Consumer Behaviour Mark Bodnar A scavenger hunt in a dense fog? 2

Metaphors Metaphors BUS 347: Consumer Behaviour Mark Bodnar Eavesdropping on a conversation? 3

Tools & Techniques Tools & Techniques BUS 347: Consumer Behaviour Mark Bodnar 99% academic research articles Covers key OB/HR/Marketing journals + applied psychology journals Can limit to literature reviews “Times Cited in this database” (BSC has this feature as well)

Tools & Techniques Tools & Techniques BUS 347: Consumer Behaviour Mark Bodnar Google Scholar - Access via the SFU Library Use as second-level tool: search for articles found elsewhere, then search within their “citing articles” using Google Scholar

Questions? Questions? BUS 347: Consumer Behaviour Mark Bodnar