Increase your Reach: Use the Tools you Have to Help More People May 13 th,

Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Defined by the American Marketing Association) Outreach: the extent or length of reaching out; an organization's involvement with or activity in the community, especially in the context of social welfare. Marketing and Outreach Defined 2

Reach new clients Become more visible in community Spread awareness of social issues Potentially generate more support Gain new donors Establish new partnerships What are the benefits? 3

Lydia Martinez-Vega –Program Manager, Indian Health Center of Santa Clara Valley Edita Cruz –Executive Director, Martha’s Kitchen Dontae Flemming –Program Director, Church of Christ How our partners did it! (Panel discussion) 4

Has your agency done any marketing or outreach to your local community? How? What worked? What didn’t work? Group Discussion 5

Flyers Direct mailers/ postcards Open house event Radio advertisement Website Social media Community events Blog Starbucks community board Host fundraiser partnered with local business SV Gives Craigslist Ads Different forms of marketing/ ways to outreach 6

Understand your audience Use compassion and sensitivity Provide contact information and respond to inquiries Use multiple forms of marketing Cost and ROI Stand out! Be creative! Things to consider 7

What else should additionally be considered when marketing/outreaching to potential new clients or supporters? Group Discussion 8

What potential obstacles do you foresee when it comes to outreach and marketing? How can you overcome those obstacles? Group Discussion 9

Do you utilize your food bank network? Do you work with other partner agencies? Join our SHFB Partner Agency Network group on Facebook! 10