Visit Oxfordshire Jo Butler Tourism Manager
Visit Oxfordshire Established August 2011 Led by Oxford City Council Destination Management Organisation - Visitor services management and marketing Joint membership with Tourism South East – currently 170 members
Consumer website visitoxfordandoxfordshire.com - Launched Sept ,000 unique visitors a month - NVG DMS driven - CMS control - Online acc/tickets book ability - Banner ads - Brochure and map downloads - Data capture for E newsletters - Destination Affiliate website
E Commerce Eshop - Oxford Official Guided Walking Tours tickets 26% sold online 74% sold through DMS in TIC - Retail and attraction tickets - Global Basket Attraction tickets are sold with acc bookings Morse products linked with walking tours - Fulfillers - membership benefit - DMS monitors performance for all businesses - Buy tickets from event pages
Visitor Services Oxford VIC receives 500,000 visitors a year New retail management system installed Retail generates approx £280k pa Map sales and promotion on line Accommodation bookings and ticket sales Poster site sales – linked to the DMS member records
Corporate website visitoxfordshire.org Launched Feb 2012 Communication tool and log in area Membership information Guestlink – members updating their own data. Guestlink + products Ability to display data by membership level Membership finance data in DMS
Meet Oxfordshire Conference Bureau is a membership benefit Outsource our conference bureau Website launched in December - meetoxfordshire.com CMS control DMS data tagged for publishing on website Chaser stitch in for additional conference info and enquiry forms News Feed and sign ups Brochure downloads – new app in the pipeline with NVG -
Future Increase our affiliate websites and overnighters Reviewing our consumer website to reduce content and to cross sell more Ensure our 3 websites are interlinked BRM - how we communicate with the trade Managing our membership through the corporate website and online sign up Invoicing through the DMS Brochure app for Meet Oxfordshire