Design Art I grade 10 Aesthetics vs. functionality Aesthetics The science of how things are known by the senses Whether something is attractive or beautiful “...it doesn't matter how pretty your design is or how many "bells and whistles" you have. While a high-quality design is important, the majority of people today value usability more than good looks or fanciness.” Functionality Does it work? But… Are these necessarily separate? Is one more important than the other?

Design Art I grade 10 Aesthetics vs. functionality The importance of functionality Obviously, a design is worthless if it does not fulfil its intended purpose We know that design is “goal-orientated” Our designs need to solve the problem or adhere to the brief The importance of aesthetics While some may argue that aesthetics are merely unnecessary decoration, how a product LOOKS has a major impact on the way people see it A better-looking design is more attractive to those viewing it and therefore more likely to draw their attention Consumers also compare similar products and make judgements based largely on the aesthetic value of the products While designers need to cater to the functional NEEDS of consumers, they need to sell themselves to the aesthetics WANTS of these consumers Aesthetics also influence the PERCEIVED usability and functionality of design products PEOPLE BELIEVE THAT MORE ATTRACTIVE THING WORK BETTER!

Design Art I grade 10 Aesthetics vs. functionality Aesthetics give a brand PERSONALITY! Why should we care about personality? People identify with (or avoid) certain personalities Trust is related to personality Perception and expectations are linked with personality Consumers ‘choose’ products that are an extension of themselves

Design Art I grade 10 Aesthetics vs. functionality

“Emotion is one of the strongest differentiators in user experience namely because it triggers unconscious responses to a product, website, environment or interface. Our feelings strongly influence our perceptions and often frame how we think about or refer to our experiences at a later date.” -Frank Spillers