Chapter 2 Computerized Entertainment and Classification 1

Essential Question How is the classification of entertainment by genre and theme used to better sell a game? 2

What is a Video Game? We know it is: A game with Rules Victory Condition Game Environment that enables play or pretending. 3

What is a Video Game? We know it is: Made with software A game engine 4

What is a Video Game? We know it uses: A graphic display A TV screen A monitor A cell phone screen 5

What is a Video Game? We know it has: A user interface A way for the player to interact with the game 6

A Video Game Is… … An electronic software product that has all 3 elements of a game, and is played by combining a computer-generated game environment with a graphic display and a user interface. 7

Which is the Video Game? 8

Technology Life Cycle ExperimentalMainstreamObsolete 9

Gameplay Includes… What the player experiences Challenges Obstacles Avoidance actions 10

Gameplay Includes… How the UI controls move the player’s character How the obstacles move to hinder the player How obstacles are overcome How to successfully complete the game 11

Gameplay Modes Multiplayer Easy or Advanced Quest Online Play 12

Gameplay Modes Choosing a different character Character obtains different skills Anything that changes the way the game plays or how the challenges are presented changes the gameplay mode. 13

Common User Interface Devices 14

Game Genres Action Board/Card Quiz Educational Fighting Music / Party Puzzle Role playing Shooter Simulation Sports Strategy Others? 15

Game Themes Subcategories within a genre Sports genre Football Soccer Baseball Basketball Car Racing Others? 16

Marketing a Video Game Genre-Based Marketing Start with the entire population in the area where you will sell the game. (USA) Identify the Target Market (the segment of the population on which you will focus your attention and resources.) These are your potential customers. You will adjust your marketing strategy based on this information. 17

Marketing a Video Game Select Marketing Tools for your target market. TV commercials Product website Free trials/demos Billboards Brochures Booths at trade shows Point of Purchase displays 18

Unique Selling Point What does your product offer that others do not? College teams (or) pro teams A particular sports celebrity Use the USP to target potential customers Set up a booth at a college game Hire the celebrity to stop by your booth. 19

Turn and Talk Think about your favorite video game. What USP made you purchase that game over other games in the same genre/theme? Discuss the relationship between the USP and your decision to consider buying the game. 20

Marketing Effort Time, energy and expense to promote your product. Should you market a fashion design game at a college football game? Why or why not? 21

List five possible marketing tools for a video game. Choose the genre. List all people in the Target Market. List 5 possible marketing tools to reach this segment of the population, and justify your reasoning. 22

Essential Question How is the classification of entertainment by genre and theme used to better sell a game? 23