Web Based Tools to Enhance Outreach & Evaluation Beth Holtzman University of Vermont Extension New Farmer Project & Women’s Ag Network April, 2016

Today’s Session Why use web tools? Tool examples E-Newsletters (vs. listservs) Web Forms Surveys Web Integrations Before you dive in... Closing thoughts & questions

Why use web tools? Why we use web tools... Keep content fresh & share time sensitive news Streamline client access to resources Automate clerical tasks (registration, sign-ups, etc.) Connect directly with our audience Learn about our audience Learn about what’s working... And not!

Start with the End in Mind What do you want to accomplish? How will you know if the tools are working for you? What will you measure? Set up & collect metrics from the start: Via Google Analytics or in-tool analytics

Options Listservs Electronic Newsletters

Listservs - Easy to set up -list management options -Interactive -Big numbers -Can be archived - overload -Text format -Must be monitored -User confusion -Stats limited

Electronic Newsletters -Low Maintenance -Big numbers -List Segmentation -Graphics and links -Good stats -Can be archived -Unidirectional. - overload. -Must be mobile ready

Electronic Newsletters -Low Maintenance -Big numbers -List Segmentation -Graphics and links -Good stats -Can be archived -Unidirectional. - overload. -Must be mobile ready

Form Builders Google Docs MeForm ( meform.com) Perfectforms (perfectforms.com) Formsite (formsite.com) Wufoo (wufoo.com) … and lots of others.

Web Forms -Easy to set up & “brand” -Easy to fill out -Easy data management -Easy to generate reports -Multiple users with different permissions -Easy integrations - Fees (but modest) - Users cannot update entries - Easy/convenient for whom?

Web Tool Integrations Why Integrate? Enhancement Efficiency Engagement Evaluation

Integration for Enhancement

Efficiency & Branding

Evaluation

Integration for Engagement

Before you dive in... Ask: What’s the right tool for the task? –For you? For your audience? Who will have access? Roles? User names, urls, passwords, etc: –“Small” details that can make a big difference.

Questions? Evaluation & Feedback: / Thank you!