Practical Applications of Social Media SocialMediaLeaps.com

So what is Social Media?

“Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” -Avinash Kaushik “Analytics Evangelist” Google

“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” –Wikipedia (

“Social Media is ‘word-of- mouth’ in the web environment.” -Tech Czar, sometime ago over a martini (

“Over 80% of Americans Use Social Media Monthly.” -Forrester, The Broad Reach of Social Technologies 2009

“2/3 of the global internet population visits social networks.” -Nielsen, Global Faces: Networked Places, 2009

“Social Media has overtaken adult entertainment and as the #1 activity on the web.” - socialnomics, Social Media Blog

Because Social Media is Changing the Media Landscape “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” -Rupert Murdock, Media Mogul

“It’s a people driven economy stupid.” -Eric Qualman, 2009

“So…What are the trends?”

Years it took a medium to reach 50 million users…

38 Years

13 Years

4 Years

3 Years

“100 Million users in less than 9 months.”

I-phone Applications hit 1 billion downloads in 9 months

Every minute- 13 hours of video is uploaded to YouTube.

It would take a person more than 412 years to view every video on YouTube.

1,200,000,000 The number of YouTube videos viewed per day.

13,000,000 The number of articles available on Wikipedia.

4,000,000,000 The number of photos archived on Flicker.com as of June 2009.

1382% The monthly growth rate of twitter users from January to February 2009.

27,300,000 The average # of “tweets” per day on Twitter.

5,000,000,000 The number of minutes spent on Facebook each day

“If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg

China’s Q-Zone is Larger! (300 MillionUsers)

“Houston…We have a problem.”

Case Studies

Bliss!

Case Studies

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#5 Social Media is Traditional and Personal

4

#4 Social Media Builds Market Prominence

3

#3 Social Media Builds Relationships

2

#2 SEO-Integrated Social Media dramatically improves website ranking.

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#1 Social Media is proven effective

7

Customer Service

6

Thought Leadership

5

Networking

4

Customer Acquisition

3

Collaboration

2

Loyalty Building

1

Public Relations

For More Information Michael C. DeAloia SocialMediaLeaps.com