SOCIAL MEDIA MARKETING STRATEGIES TO WIN THE GAME IN

TABLE OF CONTENT Use video content Treat each channel as an individual entity Concentrate on Increasing Daily Updates Dig Data from Social Media Channels Introduce Content with Infographics Interacting with followers Find your content with hashtag Conduct Contests, Promotional activities Question Readers for More Engagement Pay for Brand exposure Use Emojis in social media Usage of memes Podcasting 1 Tailor your content 3 Plan for mobile devices

1. TAILOR YOUR CONTENT Each social network is focused on a particular demographic and social user category, so broadcasting different type of content to different social media platforms is important. Example: Users who use Pinterest and Instagram are more often interested in high-quality pictures and graphics that tell your story.

2. USING VIDEO CONTENT Video content is the top social media marketing trend this year. Video Testimonial Webinar & Event Promotional video Educational video Product Demo Video Tips and Tricks video Entertaining video

The use of mobile devices, most notably smartphones to access services none more so than social media networks have continued to accelerate over the past few years. Facebook and Twitter users spend more time using those networks on mobile devices than they do on traditional computers or laptops.

4. TREAT EACH CHANNEL AS AN INDIVIDUAL ENTITY Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels for example if your business has recently acquired by a global company, this is likely the news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.

DAILY SOCIAL FREQUENCY am-11am 11am-3pm 3pm-10pm Buffer 5. CONCENTRATE ON INCREASING DAILY UPDATES For better ranking you need to concentrate on Daily updates. Ensuring that your posts and updates have a good chance to be seen by your target audience is an integral part of a content strategy.

6. DIG DATA FROM SOCIAL MEDIA CHANNELS Gauge the real-time market mood. Identify relevant issues and content. Determine user interests. Provide internal operational metrics. Execute competitive research.

7. INTRODUCE CONTENT WITH INFOGRAPHICS Infographics are defined as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Social media is meant to be interactive and consumers expect a certain amount of responsiveness from businesses on social media. Responding to posts, thanking consumers for commenting and addressing complaints helps consumers feel more connected to the brand. 8. INTERACTING WITH FOLLOWERS

9. HELP USERS TO FIND YOUR CONTENT WITH HASHTAGS Hashtags allow people to filter through the millions of posts every day, and it’s very tempting for businesses to try and wedge their way into conversations where they don’t organically belong by using hashtags.

10. CONDUCT CONTESTS AND PROMOTIONAL ACTIVITIES One of the most effective strategies for social media in general is to get your targeted audiences directly involved in activities. Conducting contests and other promotional activities are perfect ways for driving their interests and soliciting their participation. ENTER TO WIN

11. QUESTION READERS FOR MORE ENGAGEMENT Questions are a good example of engaging content. There are three types of good questions to ask: 1. Pure fan engagement questions to help tap into the interests and lifestyles of your fans. 2. Market and competitive analysis questions to generate conversations and engage with possible leads who are interested in buying that product. 3. Product/service feedback questions that can serve as a fast focus group to find what people like most and what areas you can expand into.

12. PAY FOR BRAND EXPOSURE Paying for advertising allows you to reach a specific demographic rather than just relying on organic social reach alone.

Emojis have emerged as a new language in digital media. Communicating using emojis creates actionable data for brands, including improving on-site customer service experiences in real time. 13. USE EMOJIS IN SOCIAL MEDIA

14. USAGE OF MEME IN SOCIAL MEDIA PROMOTION A meme is a popular Internet trend that pairs an image with a clever phrase to create a relatable or funny situation. Memes are interesting from a marketing perspective because they tend to go viral. When used effectively, businesses can create buzz around products or services and get massive exposure in a short period of time.

15. PODCASTING A podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or e Pub files subscribed to and downloaded automatically through web syndication or streamed online to a computer or mobile device. Podcasting blurs the line between content marketing and social.

CONCLUSION So these were some of the strategies of social media marketing that will help you win the game in Choosing the right king of strategies based on business is vital for you business to make a strong online presence and turn your customers into potential leads. If these strategies are followed in the right way You can surely stay ahead of your competitors.

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