Promotion and Ethical Issues Marketing I Competency #94- Describe ethical issues related to promotion.

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Presentation transcript:

Promotion and Ethical Issues Marketing I Competency #94- Describe ethical issues related to promotion

What is meant by “ethical issues”?  Moral principles that guide behavior  Decent human conduct  Professional standards  Ethics is prime concern in marketing

Are These Tactics Ethical?  Bait and Switch- advertise significant discount on item but intentionally only stock a few- then “switch” to inferior product to meet supply for customers  Candy distributors place “end cap” in grocery store near check-out at eye level of children

Case Studies  Students work in small group. Read the case study and provide a brief overview and analysis of how to respond to this issue in an ethical way.