Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

Mission Statements Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete Adidas To be the leading sports brand in the world *Impossible is Nothing om/watch?v=EPO20Pk SztE om/watch?v=EPO20Pk SztE

History Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity

Key Leaders Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett

Industry / Products Nike Athletic Shoes Apparel Sports Equipment AccessoriesAdidasFootwearSportswear

Business Structure NikeNIKE Five Subsidiaries –Cole Haan –Converse –Hurley International –NIKE Golf –Umbro AdidasAdidas Two Subsidiaries –Reebok –TaylorMade

Market Segments Nike Sport Performance Adidas Sport Style

Competitive Strategy Nike Premium Price Strategy Sponsorship Agreements Adidas Premium Price Strategy

Core Competencies NikeAdidas Implementation of Joint Operating Model in Europe

Distinctive Competencies NikeAdidas

Competitive Advantages NikeAdidas

Industry Trends / Key Issues NikeAdidas

Global Issues NikeAdidas 2009: International Day of Peace 2009: DJSI Winner

International Ethical Issues NikeAdidas

Sales Strategy NikeNike.com United States: 25,000 Retailers International: Distributors, Licensees, and Subsidiaries Adidas

Key Customers NikeAdidas

Key Competitors NikeAdidasPumaNike

SWOT- Strengths Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Niketown Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate Responsibility & Sustainability Buyer Loyalty

SWOT- Weaknesses Nike Male Dominate Executive Board Adidas

SWOT- Opportunities NikeAdidas Grow Reebok men Continue Partnership Development

SWOT- Threats NikeAdidas

Porter’s – Product Substitution NikeAdidas

Porter’s – Rivalry NikeAdidas

Porter’s – Buyer Power NikeAdidas

Porter’s – Supplier Power Intense competition among suppliers keeps manufacturing costs low

Porter’s – Threat of Entry NikeAdidas

Financial Analysis NikeAdidas

Ratio: 2 NikeAdidas

Ratio: 3 NikeAdidas

Ratio 4 NikeAdidas

Acquisitions Nike 2008: Umbro Adidas 2005: Reebok

Divestitures Nike 2007: Starter to Iconix Brand Group 2008: Bauer Hockey to Kohlberg & Co Adidas

Current Events NikeAdidas

Sustainability NikeAdidas

Strategy/Strategic Changes Nike 2007: LIVESTRONG Challenge m/watch?v=RDfCTJQ TpXs m/watch?v=RDfCTJQ TpXs 2009: Profitable Stock Split 2 for 1 Adidas 2009: Business Realignment 2009: Sold $15.7 million shares of stock

Recommendations NikeAdidas

M NikeAdidas

Bibliography Adidas – Impossible is Nothing. (2006, May 10). YouTube video posted by sktube. Retrieved November 27, 2009 from Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com. LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from

Bibliography