Internet Usage in Ukraine September 2015 Factum Group Ukraine. Project overview

Internet usage in Ukraine: survey methodology

Project overview RESEARCH OBJECTIVE: ongoing monitoring of internet usage in Ukraine RESEARCH OBJECTIVE: ongoing monitoring of internet usage in Ukraine Survey is initiated by InAU: Internet Association of Ukraine Penetration Users socio-demographic profile Main devices used Survey is conducted by Research Holding Factum Group Ukraine

Survey methodology Nationwide representative survey Data collection method : face to face in-home interviews Survey period: September Sample: representative to Ukrainian population aged stage sample random at each step N = 2113 Crimea was excluded from the survey Sample: representative to Ukrainian population aged stage sample random at each step N = 2113 Crimea was excluded from the survey

5 Door-to-door F2F (face-to-face) representative survey method was chosen as the most reliable approach nowadays to study internet usage among Ukrainian population both urban and rural SURVEY METHODOLOGY THE APPROACH ADVANTAGES The most accurate research data with the least controlled sample error that does not exceed 2.2% No shifts towards more available respondents, e.g., elderly people who are often at home (several attempts are made to reach the selected respondent at home) No influence of an interviewer on the respondent selection (minimization of a human factor) Quantitative survey methodology Interviews are based on a 4-stage random sample* that provides the most accurate selection at each stage: selection of settlements, streets, houses and apartments of respondents, as well as the correct selection of the respondents among the household members for participation in the survey *The sampling approach was developed with the help of well-known American experts L. Kish and C. Heeringa.

6 Our company pays special attention to ensure high level of research implementation Specifically, in quantitative research we apply a multi-stage quality control system, which includes : -careful selection and training of interviewers; -provision of detailed manuals to interviewers; -close supervision of data collection; -review of interviewer’s field documentation; -recontact with selected respondents by independent Department of data quality control; -check of logical data consistency and data distribution. QUALITY CONTROL STANDARDS Quality control standards

ESTABLISHMENT SURVEY RESULTS

September 2015, Ukraine, Crimea excl., age15+, N=2113 Regular users, question: «How often do you use Internet?» answer - «Once a month or more often». Internet: users penetration

QUARTERLY SURVEY September 2015, N=2113, Ukraine, Crimea excl., age 15+. Up to the 3d quarter, 2014 data includes Crimea Internet penetration dynamics: quarterly data «Regular users»: reported internet usage more than 1 time per month

September 2015, N=2113, Ukraine, Crimea excl., age 15+. Up to the 3d quarter, 2014 data includes Crimea Internet penetration dynamics: annual data «Regular users»: reported internet usage more than 1 time per month ANNUAL SURVEY

September 2015, Ukraine, Crimea excl., age 15+, Regular Internet users, N= %49%51%51% West East Center-North South 24% 31% 36% 10% Socio-demographic profile of regular internet users

September 2015, Ukraine without Crimea, age 15+, N=2113 The share of «regular» internet users by splits

Ukraine, Crimea excl., age 15+, Regular Internet users The share of «regular» internet users by splits

Ukraine, Crimea excl., age 15+, Regular Internet users The share of «regular» internet users by splits Age Structure of the Population

15 September 2015, Ukraine, Crimea excl., age 15+, Regular Internet users, N=1232 Question «What of the following have you been used in the past four weeks to access the Internet?» ALL ANSWERS Access types of «regular» internet users

16 Ukraine, Crimea excl., age 15+, Regular Internet users Question «What of the following have you been used in the past four weeks to access the Internet?» ALL ANSWERS Access types of «regular» internet users

17 Mobile internet September 2015, Ukraine, Crimea excl., age 15+, Regular Internet users, N=1232 Question «What of the following have you been used in the past four weeks to access the Internet?» ALL ANSWERS 30% is the share of mobile device users among the "regular" Internet users Types of access 5% is the share of users who use ONLY mobile devices among the "regular" Internet users 30% 5%

18 Number of devices per Regular Internet users September 2015, Ukraine, Crimea excl., age 15+, Regular Internet users, N=1232 Question «What of the following have you been used in the past four weeks to access the Internet?» ALL ANSWERS Average number of devices per Regular Internet users 1,5

FACTUM GROUP UKRAINE

Research Holding FACTUM GROUP UKRAINE is one of the leading providers of top quality professional research, both marketing and sociological ones, as well as cutting edge know-how, IT&T solutions, means, field networks, and all necessary premises for various data collection methods The HOLDING has over 20 years of experience in marketing research and is one of the Network co-founder in Central & Eastern Europe Factum Group Ukraine is the Research Holding

Factum Group Ukraine: subsidiaries methodology, research solutions and customized techniques All types of fieldwork for qualitative and quantitative offline surveys Full-service Research Agency and the central structure of the Group Research Analysis Business Intelligence Internet Media surveys Web- sites rating Ukrainian internet audience structure and media preferences online & offline advertising effectiveness Fulll media online advertising monitoring systems All types of online surveys based on samples that are verified offline: access panel

U&A CHECK UP Brand or category basic diagnostics awareness attitude usage intents VALUE Barriers and stimuli for behavior changes evaluation BRAND CORE Brand health assessment brand attributes benefits value & image positioning VALUE Positioning evaluation & recommendations on its correction BRAND TRACKING Brand main KPIs and its image monitoring markers dynamics for the brand and its competitors advertising campaigns evaluation VALUE Marketing goals achievement effectiveness: tracking study AdOPINION RECALL Add pre-test & post-test attractiveness interest understanding recall intents VALUE Ad materials correction before the launch & ad campaigns audit TOUCHPOINT SURVEY Point of interaction between brands & consumers frequency significance satisfaction intents VALUE Customer touchpoint system management: recommendations Factum Group research solutions

MEDIA RESEARCH AND ONLINE PRODUCTS

Factum Group Ukraine online research products Industrial media survey of Ukrainian internet users Opinion Software Media AdOpinion : advertising effectiveness evaluation Media online advertising monitoring AdvertTrack The first Ukrainian project of public opinion & marketing online surveys: Opinion Over panelists, recruited offline 24

Types and sizes of the panels User-centric design Opinion Software Media (N=5000) Ukrainians of age 15 and older, that represent the users of permanent devices (home and work PCs). Product base of OSM, AdvertTrack User-centric design Opinion (N= ) Ukrainians of all ages with socio- demographic characteristics' profile validation. Product base of AdOpinion Recall, adHoc polls AD-HOC SURVEYS MEDIA SURVEYS

Adaptive software is one of the important advantages of Opinion panel OPINION© SPECIALIZED SOFTWARE The possibility to develop and create any customized module as soon as possible A special opportunity to combine Web features to survey respondents, questionnaires of any logical complexity Any content is available (visuals, films, video, 3D-model, virtual stores, click-tests)

FACTUM GROUP UKRAINE: Resources Standards

Factum Group Ukraine Resources Research Holding Factum Group Ukraine prompt and professional implementation of full service research and business analysis is based on the following own resources:  National network of F2F interviewers, specially trained to implement the most reliable 4-stage stochastic sampling covers all Ukraine and ensures top-quality national representative surveys with the guarantees of professional data collection  34 CATI-station included options of online supervision and listening, full audio-recording and other technical facilities in the central office of Factum Group Ukraine in Kyiv  Own online access panel Opinion©, included over participants, is the first and the largest Ukrainian access panel that is recruited offline  Own FGD-studio in the central office of Factum Group Ukraine in Kyiv in the downtown and the network of FGD studios in major Ukrainian cities

International quality standards compliance Holdings’ Key Personaities - Vladimir Paniotto, Aldis Paulins, Ivan Dubinskiy are the personal members of ESOMAR. Factum Group Ukraine is a corporate member of ESOMAR ESOMAR standards compliance:  Internal protection of information: multistage system of IT structure protection from external attacks  Internal system of data security: personal confidentiality agreements with the Research Holding employees  Project security: project managers working for the projects of competing customers do not overlap in the project teams

G, Schorsa Str , Kyiv, Ukraine