T ARGET AUDIENCE Brand for All People The IKEA concept As many people as possible Apps & brochures Kids  old people Family Erasmus, students Low prices.

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Presentation transcript:

T ARGET AUDIENCE Brand for All People The IKEA concept As many people as possible Apps & brochures Kids  old people Family Erasmus, students Low prices

B RAND IMAGE Form Good design Low prices Functional Service

See their products Different stunts  attraction Unusual, interactive & memorable

P EOPLE & PLANET POSITIVE Light bulbs  LEDs Invest in solar energy Buildings with solar panels Cotton: sustainable sources

N AME I ngvar K amprad E lmtaryd A gunnaryd 1943, Sweden

P OSITIONING Worldwide 347 stores in 43 countries

P ACKAGING Build it yourself  flat pack Functional Environmental awareness Paper package  wood

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