Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 210. Which of these are important to you in deciding.

Slides:

Advertisements

Similar presentations

Use advertising to promote your business. Study publicity as a promotional tool. Evaluate other kinds of promotion.

Advertisements

Tv and Outdoor Using outdoor to strengthen a TV campaign April 2011.

Tv and Outdoor April Source: TGI 2011 – Formats Seen / Used in the Last Week The 2 Most Seen Media TVPosters 5. Magazines 4. Newspapers 6. Radio.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.

Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal Media Market focus… property, motors, shopping.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

A quantitative study into shopping behaviour and attitudes Retail 2012.

OUT-OF-HOME: STILL THE ONE FOR SHOPPER INFLUENCE July 2015.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

A quantitative study into shopping behaviour and attitudes Retail 2012.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

Ch. 12: Evaluation of Print Media

Slide 1 Lesson Structure Starter: Why is it important to market a new product? (10 Mins) Worksheet on advertising media analysis – using Marketing methods.

DETERMINING THE RIGHT LOCATION & PROMOTING THE BUSINESS.

Marketing Officer Functional Lecture. 22 Executive Banking School Objectives Retail Strategy Customer acquisition Branding & marketing Product & pricing.

A quantitative study into shopping behaviour and attitudes Retail 2012.

Chapter 13 Design and Production

A quantitative study into shopping behaviour and attitudes Retail 2012.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

A quantitative study into shopping behaviour and attitudes Retail 2012.

Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 251 Which of these are important to you in deciding.

Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size:87. Which of these are important to you in deciding.

Starters. Product life cycle Move the labels into the right place and draw a curve Time Number sold launch Growth Maturity Decline.

Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.

MARKET YOUR BUSINESS Chapter 9

Retailing Strategy Aim: How do the customer service strategy and pricing effect one another? Do Now: 1-What is merchandising strategy? 2-How might.

INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

4.01 Understand promotion and the promotional mix

Media Planning and strategy

Understand the role of marketing in business.

Cost & value main consideration for grocery shoppers in Yorkshire, as well as distance & location… Which of these are important to you in deciding where.

PROMOTION AND PROMOTIONAL MIX

Understand the role of marketing in business.

The Marketing Mix.

THE FOODIE SEGMENTATION

OOH Reaches 9 out of 10 people

Facts about advertising

Distributing media products to audiences

MARKET YOUR BUSINESS Chapter 9

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Chapter 3 Your Purchasing Power

Chapter 17 Promotional Concepts and Strategies

The most Mass (ive) Medium

Marketing Functions Marketing Co-Op.

The right place Average time spent with the media prior to shopping occasion on the same day, min. Source: Day in the Life Study, Research Now N=3165.

5. A sample day plan 6:00 – 6:30 News on radio 6:30 – 8:00

Mrs. Alexander-Harrison

8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY

Chapter 17 Promotional Concepts and Strategies

Promotions: Setup to Execution

Aldi Targeted Price Messaging Challenge Solution Results

Understand the role of marketing in business.

Cost & value main consideration for grocery shoppers in Wales and the West, as well as distance & location… Which of these are important to you in deciding.

Cost & value main consideration for grocery shoppers in East of England, as well as distance & location… Which of these are important to you in deciding.

Cost & value main consideration for grocery shoppers in Midlands, as well as distance & location… Which of these are important to you in deciding where.

Cost & value main consideration for grocery shoppers in London, as well as distance & location… Which of these are important to you in deciding where to.

A quantitative study into shopping behaviour and attitudes

Media Institutions - Advertising

Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.

Objectives To gain a basic understanding of the Marketing Communications Pathway. To discover career options available within the Marketing Communications.

SOCIAL MEDIA TRENDS E-commerce Shopper Insights LISA BYFIELD-GREEN

Please complete the sentences... SOURCE: isl.collective.com

Presentation transcript:

Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 210. Which of these are important to you in deciding where to buy food & groceries? (%) Cost & value main consideration for grocery shoppers in South West, as well as distance & location…

Containing vouchers/coupons The role of communications channels Show price range Learn about new products Compare products and services Deciding where to shop Promoting special offers/promotions

Path to purchase EvaluateCompareAction

Local media National newspaper/website Commercial TV Commercial Radio MagazinesPosters % Local media National newspaper/website Commercial TV Commercial Radio Magazines Cinema Posters Food & Groceries Evaluate Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the survey. Sample Size: % new products Learn about Compare products and services Learn about new products Show price range

National newspaper/website Commercial TV Commercial Radio Magazines Cinema Posters Price comp. sites Local media National newspaper/website Commercial TV Commercial Radio Magazines Cinema Posters Food & Groceries % Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the survey. Sample Size: 200. Compare products Deciding where to shop Compare products and services Deciding where to shop Compare

Local media National newspaper/website Commercial TV Commercial Radio Magazines Cinema Outdoor Food & Groceries % Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the survey. Sample Size: 200. Promoting special offers/promotions Containing vouchers/coupons Action