A Vendor perspective, panel summary September 30, 2008 Moderator: Sune Jakobsson

Panellists n Esteban Sabadotto, Accenture n Mike Giordano, Avaya n Stephane Maes, Oracle

Michael, Avaya n BPEL n Microsoft UC n Communication independence n Presence, profile n SOA across silos n Northbound to Web n Buy functionality, scale n Intelligent sub-processes, agility n Close the loop, mash-ups

Esteban, Accenture n Challenges l SOA not only to solve technical issues n Different levels of SOA n Level 2: Fancy build with SOA tools, but bring inn the business n Level 3: Business processes across units n Level 4: Organizational change n Long-term, business & technical issues n Why will it work this time around? n Internal political issues l Find benefits for all parties

Oracle, Stephane n Web 2.0 vs. Telecom n Unique to Telecom: connect to their wallet n Unique for Web: Reach all, advertisement n Merge: Many services, short TTM n OME (OMA) model n TM Forum SDF reference model n AIA Application Integration Architecture n SOA is not carrier-grade n Delay, throughput on the Internet

Q&A n To M: l Example with customer service, how is that accepted. l Granularity on services l Sharing of context l Common notation of things l Breaking down pipes n To S: l SOA not carrier-grade l Transactional properties are missing l Dependencies from outside n To all: l Carrier grade is that required? l Latency might not be critical, just try again.

In summary n SOA is technically available n But the Web is not ready n The Web is not regulated, opposed to the traditional Telco, that is required to provide carrier-grade n Catch the “long tail”