Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

Slides:

Advertisements

Similar presentations

Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.

Advertisements

How Advertisers Persuade - 8SB Activity Review How do advertisers persuade you to buy a product What is commercialism Explain Product Placement.

Target Audience!!! What it is? How do you identify it? Why is it needed? What it is? How do you identify it? Why is it needed?

The Demographics.  Marketers create profiles on consumers.  Then they group them into cohorts : groups of people that share the same buying habits or.

Corporations & Media Where’s the Public Interest?.

 First you must determine who they are  Study the market.

TELEVISION ADVERTISING. What is the “PRODUCT” that a television station sells? The AUDIENCE is the product. Shows are created to attract an audience Commercials.

Advertising Forms of Advertising. 1.Informative 2.Persuasive 3.Competitive 4.Generic Types of Advertisements.

Sex role or gender stereotypes. Sex role stereotype This is defined as: – An organised belief about the behaviour, attitudes and characteristics expected.

GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.

Year 10 Business Studies : Bright Idea Presentation template.

Specific audience that advertisers are hoping to reach.

Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?

TARGET A UDIENCE. GUESS THE TARGET AUDIENCE E.

Demographics and Target Markets. Demographic factors age, gender, income, education, occupation, household size, marital status, home ownership or other.

Look at the images and on your whiteboard write down who the target audience might be and why End.

2.1 EXTERNAL 3 CREDITS Media Studies (2.1): Demonstrate understanding of the relationship between a media product and its audience.

Erotic Appeals in Advertising Jameson L. Hayes. What is Sex in Advertising?

Drew Phillips CMC Masculinity in Male Viewed Magazines.

Katie North Bus1040.  Advertising is a tool to relay a message or feature a product.  Transmitted to a target audience.

Sex and the Media Are you buying it?.  Directions: For this assignment, cut out two advertisements from magazines that directly or indirectly involve.

AUDIENCE. MILLENNIALS MONTHLY REACH Source: NRS PADD: NRS January – December 2015 & comScore November % of Millennials are monthly magazine media.

Wednesday, March 5,  Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts,

Advertising Unit 5 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Attributed to John Wanamaker or William.

Target Demographics How the media appeals to specific audiences.

WF SEM I 3.01 Target Markets. Having a Successful SEM Event Satisfy customer wants –Interested in event –Willing to pay ticket price –Willing to travel.

Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.

Market Research Before a company even considers publishing a new magazine, it first researches the market viability of doing so. What type of magazine.

Aim: What is audience profiling?

Target Audiences.

3.02 Understand business publications.

Lesson 40. Using the magazines you have brought along, choose any 2 advertisements: Answer the following questions for the two advertisements you have.

Figure 4 Comparison of school and leisure time activity energy expenditure on weekdays between preschool and adolescent boys in different age categories.

Market Analysis.

Monthly reading of Magazines in Finland, spring 2017

Naturally Powered Zico Event Campaign.

IDENTIFYING AUDIENCES FOR MEDIA PRODUCTS

Task 3 Investigate the target audience of chosen media product

Q.4 Who would be the audience for your media product?

The Function of the “Celebrity” in Advertisements Brittany Du Pont

Explain the concept of market and market identification.

A Level Media Studies.

Unit 13: Website Development

Media studies: Advertising

Positive representations of teenage girls

Audience and Purpose 1.1 explain how texts, including increasingly

Media Triangle Assignment

1-Product or Service Slide #1:

Gender Specific Advertising

Segmentation & Consumer Profiling

Interpreting Messages

What is your favourite image and why

Effectively reaching the target audience

Behavioral Science Presentations

Advertising Part 3.

Consumer Culture Targeting Teenagers with Advertising.

Targeting an audience through advertising.

Module IV: Smoking and the Media

Influences on Your Healthy, Active Lifestyle

Basic Marketing Concepts

Creative Media Pre-production Introduction Creative Media GCSE

Targeting Teens.

The Geography of Crime! It might not be immediately obvious to you what the link is between geography and crime. However there are many different types.

Creative Media Pre-production Introduction Creative Media GCSE

Today’s Schedule When: Advantage/Disadvantage

Writing for a Specific Audience

RAILWAY ROAD ROAD RACE 1– FINISH U15 GIRLS & BOYS 1 LAP

Aim: What is masculinity?

Market Segmentation Learning Goals

Presentation transcript:

Magazine Advertisements

Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

Activity Brainstorm an advertisement that would appeal to the following target audiences. Young Women aged How do you know these ads would appeal to the target audience?

Men aged How do you know the advertisement would appeal to this group?

Women aged What is it about the advertisement that would appeal to this group?

Children (boys or girls) aged 7-10 What is it about the advertisement that would appeal to this group?

Men aged What is it about the advertisement that would appeal to this group?

Men and Women aged 60+ What is it about the advertisement that would appeal to this group?

Everyone What is it about the advertisement that would appeal to children, teenagers, and adults of both genders?