2 print ad prototypes & a 30-second TV commercial script

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Presentation transcript:

2 print ad prototypes & a 30-second TV commercial script Acme Widget Bicycle To: Ms. Widget and the Acme Widget board of directors By: Jean Monet Ngenzi

Introduction Pitch of advertisement ideas for new bicycle The ideas consist of 2 print ad prototypes & a 30- second TV commercial script They will be used in advertising campaign The ads are made based on historical influences, especially for 1890s & 2010s period

Target Market for the Advertising Campaign Adults and people, especially men, who are over 60s “45% of riders are 25 to 44 years old” “America’s 78 million boomers are now between the ages of 47 and 65” “More than 21.8 million American adults rode a bicycle 109 days or less in 2010, about as in 2000” “Riding days for men tend to increase after they reach age 65” (Edmondson, 2011)

Explanations of Print Advertisements Prototype 1 Historical influences of 1890s Black and white images Ad uses tagline, visual/image and product shot as ad concepts Ad targets adult Americans to bike as a mean of transportation or sport to get a good health Texts which attract many customers and align with their values

Explanations of Print Advertisements (Cont.) Prototype 2 Historical influences of 1890s Use of black & white images and texts with big characters and font size which appeal to the audience (adult men above 60s) Use of visual/image and call to action as ad concepts “45% of riders are 25 to 44 years old and America’s 78 million boomers are now between the ages of 47 and 65…” Old man to attract more adult men in the age of 60s to be eager and triggered to buy bicycles from Acme Widget (Edmondson, 2011)

Explanation of script for the 30-second TV spot Historical influences is 2010s with clear images and TV ads The ad targets adult & people with 60s age The ad shows how riding a bike helps to be healthy and live longer

Reference Edmondson, B. (2011). THE U.S. BICYCLE MARKET A Trend Overview. Retrieved May 8, 2015, from http://cfaresources.s3.amazonaws.com/BA Communications/1: Advertise a Product or Service/advertise_proj2_datareport.pdf