Health Research Inc., New York, NY Cheryl Smith Beatrice Aladin Mark Thompson

Outreach and Recruitment Youth and young adults (age 13 – 34) living with HIV/AIDS who: are aware of their HIV infection status, but have never been engaged in care; are aware their HIV infection status, but have refused referral to care; have dropped out of care; are in care but have not achieved viral load suppression; inclusive of people with disabilities, minorities, limited health literacy and LGBT persons.

Outreach and Recruitment Roughly 10% of national HIV/AIDS population resides in NYS 77,000 of the 123,000 are virally suppressed Our app is targeting the 37% whom have not reached viral suppression or are not linked to care HIV/AIDS in New York State

Y Get It? Outreach Strategy Peer Engagement Educator Professional (PEEP) Focus Groups Use NYS DOH AI contacts Y Get It? “GET” App Graphic Serial Flyers Mobile testing Engage support groups (HIV + and HIV affected) Social media Hubs and hub affiliates Outreach and Recruitment

Mobile Testing Partner with organizations that provide free mobile testing Unique engagement avenue It’s Mobile!!! Gives you the ability to meet people at their location areas with poor health profiles parties, concerts other large social events Creates a setting to focus on individuals for 5-15 minutes. allows you to talk about your project) Linkage tool for preliminary positives Outreach and Recruitment

Pride for Youth Social Media Minimal constraints Provocative statements and Imagery Appeal to people more traditional health organization may not Invite people into their space in a non-medical capacity Provide a safe place Outreach and Recruitment

Engagement Tools Short videos PEEP Incentives Focus Groups Youth Advisory Consumer Advocacy Committee. Serial Events

Outreach and Recruitment Casting a Wide Net Utilize hub client/patient records to identify potential users Northwell has an extensive network throughout NYC and Long Island PEEP located at each Hub Pride For Youth Long Island Crisis Center is a CBO favored by many Northwell Health 2 nd largest secular, non-profit health system in the US

Y Get It? team will reach beyond our designated hubs: CBOs FQHCs Women’s health centers Substance abuse clinics Homeless services organization Mobile testing Casting a Wide Net Y Get it? Women’s Health Clinics Northwell Health FQHCs Substance Abuse Clinics PFY CBOs Outreach and Recruitment

Challenges Staffing Community engagement Selecting the right incentives Social media engagement

Determining Eligibility Age 18 to 34 Living in New York State HIV positive Have a smart phone, tablet, ipod touch running IOS or Android. Are receiving care at either PFY or Northwell Speak English or Spanish Have Capacity

Screening and Enrollment Process Through outreach potential participants will be identified The PEEP will be notified and will connect with each person IdentifyScreen Enroll Potential participant will answer 9 eligibility questions If eligible, PEEP will guide through evaluation survey, “GET” app download, tutorial of app features, and send first inter-app message Link

Challenges Determining Eligibility Scheduling screening Health Literacy

Y Get It? Team Mount Sinai App Lab Pride for Youth Long Island Crisis Center New York State Dept. of Health AIDS Institute/ Health Research Inc. CUNY Hunter College Northwell Health

DISCUSSION Cheryl Smith Beatrice Aladin Mark Thompson