Yahoo! P-Camp October 22, 2011 Trivikram Prasad MoveableCode

MoveableCode is a 21st Century play company. We are creating new play products by combining the proven power of classic play with the magic of mobile technology. Founded in 2009 India operations started in 2011 Team Nicholas Napp – CEO (USA) Kevin Mowrer – CCO (USA) Trivikram Prasad – VP Product Engineering (India) MoveableCode 2

One more buzz word for us to learn! The new yellow pages of our generation Social Too many avenues to list… Local/Location Relative in terms of distance and radius Mobile Will be the premier digital device for a long time to come MoveableCode 3

We believe SoLoMo is the future We combine So-cial connectivity, LO-cation play and MO-bile technology to give adults and children the full benefit and power of play We target three types of ‘Play’ Purely software Purely hardware (toys) Interaction between hardware and software MoveableCode 4

Attunement playBody Play & MovementObject PlaySocial PlayImaginative & Pretend PlayStorytelling-Narrative PlayTransformative-Integrative & Creative Play MoveableCode 5

Attunement Transformative-Integrative & Creative Storytelling-Narrative Imaginative & Pretend Social ObjectBody Play & Movement MoveableCode 6

‘Play’ is personal and something we want to share The role of play has always been to help humans grow through fun. We are building a mass of ‘niches’ Social sharing, location awareness, and mobile connectivity We have a brand new ‘play and learn’ eBook for pre-readers and early readers where children will play with their favourite characters, build their own stories while growing their reading readiness MoveableCode 7

Mobile devices are fast becoming the primary platform for household play US Statistics ( Mobile Playgrounds: Kids, Family & Mobile Play, PlayScience Report ) 75% children (ages 2-13) have access to smart-phones 50% have access to an iPod Touch >25% have access to tablets 33% (ages 10 – 13) have their own phone Kids use smart phones more than any other digital deviceParents download 1-5 apps a monthKids usually get new devices rather than used/handed-downKids are more likely also to have an iPod ToucheReaders and eBooks are becoming prevalent MoveableCode 8

Currently most of the play is through single player games – phone passed back and forth Parents are asking for more opportunities to play cooperatively with their kids Smart Phones and tablets are currently seen as ‘neutral devices’ – kids and parents are looking for more engaging ways to play together and learn Parents more likely to play multi-player games with their older children MoveableCode 9

Mobile devices important for learning – reinforcing academic concepts, learning new information and having an impact on a child’s future success Parents of older children purchase app that Teach critical thinking Problem Solving Math History Parents of younger children purchase apps that focus on Literacy or reading Art and creativity Social-emotional skills Healthy nutritional habits Keeping children busy/occupied when traveling, waiting etc MoveableCode 10

On the cusp of the SoLoMo revolution (or is it evolution?) Not just a point of interest on a Google mapReal power of engagement is still in-personPower in numbersRelevance to the Indian context Unrealized potential in the ‘local’ scenario – not too many ‘play’ apps MoveableCode 11

It all builds on human interactions and the human touch SoLoMo will have a huge impact on the way consumers spend money and live their lives Makes the relationship with the customer very ‘sticky’ and ongoing Customers are always engaged and always connected SoLoMo experiences have to be even cooler and more seamless than the web ‘Play’ applications need to empower children and adults alike to help them shape reality and learn from ‘Play’ The web is nowhere, SoLoMo is everywhere MoveableCode 12