Business & Marketing Edutainment TEACHING BUSINESS & MARKETING WITH A/V & MEDIA CONTENT CHARL S SEVEL M SC. M B A

Course Objectives  Develop a critical business mindset.  Building effective teams and teamwork.  Identifying strengths and weakness of students technical skill sets.  Identifying strengths and weakness of students soft skills.  An actionable self improvement plan aligned with career objectives.  Effective presentation skills.  A professional business plan that can be presented to investors and stakeholders.  Start a business based on business plan.

Formative Assessment  Group Presentation of Weekly Progress update.  Individual Diary: Reflective Strengths & Weakness.  Group Diary: Reflective Strengths & Weakness.  Evolution of a Business idea/Innovation.  PEST impact on business.  Weekly group tutorial.

Summative Assessment  Business Plan/Marketing Plan (5000 words) (Groups of 5) 30%  Presentation Pitch of Business/Marketing Plan 20 minutes(Group ) 30%  Reflective Report (3000 words) Individual 40%

Brookefield’s Lenses  Self Lens: Reflection through student feedback. Listening to other lectures  Student Lens: Reflective reports by students and student reviews  Peer Lens: Teacher reviews by campus academic director  Scholarship Lens: Readings in bibliography, academic journals, teacher presentations/events.

Brookefield’s Lense

Problem Based Learning  Case studies  Business Plan  Business Scenario Analysis  Building Effective Teams & Group Dynamics  Edutainment: Analysis of films etc.

Problem Based Learning

Business Plan Software Tools & Importance Social Networking  Business Plan Pro/LivePlan (useful software tool that is based in the cloud for developing business plans and group collaboration, questionnaire prompts ) (  LinkedIn Account  Twitter Account  Facebook

Presenting/Pitching  Dragons Den (  Social Network (Story of being an entrepreneur, living your dream and the pitfalls)

PEST Analysis  Political  Economic  Social  Technology

Political/Economic  The Fear of the Boom and Bust: Hayek vs Keynes  Political Lobbies: Thank you for Smoking (the power of lobbies):  Technolgy:

Change  Who Moved My Cheese by Dr Spencer Johnson (How to prepare for Change and embrace Change, not mindlessly accept change)

Case Studies  Evolution of the Smartphone and portable devices Apple IPhones vs. Samsung/ Android Phones  Incremental Innovation  Digital Photography: Kodak Case Study

Field Trip  A visit to the BMW Mini Plant in Oxford.  Technology and Manufacturing

Ethics: Dark Side To Business  Inside Job (a view of the financial world, corporate bail outs and 2008 financial crisis):  Rogue Trader The dark side of business:  Enron: the smartest guys in the room (faulty and corrupt business practices):  Management Styles: Glengarry Glen Ross (sales and working in a boiler room environment, being accountable to bosses who nee results, cut throat business world):

Bibliography  Brookfield, S. (1995) Becoming a critically reflective teacher. San Francisco: Jossey-Bass  Borbye, Lisbeth & Riggs Henry E.: Out of the comfort zone : new ways to teach, learn, and assess essential professional skills, an advancement in educational innovation. Morgan & Claypool 2010  Chickering, A., and Zelda Gamson ‘The Seven Principles for Good Practice in Undergraduate Education’. American Association for HE Bulletin, no. March 1987 (and frequently reprinted): 3–7.  Grace, S. & Gravestock, P. (2009) Inclusion and diversity: meeting the needs of all students. London: Routledge  Hmelo-Silver, Cindy E. "Problem-based learning: What and how do students learn?." Educational psychology review 16.3 (2004):  Kolb, D. A. (1984) Experiential learning: Experience as the source of learning and development.New Jersey: Prentice-Hall.