By Anastasiya Hranovska WORKING OUT THE DEVELOPMENT STRATEGY OF THE COMPANY.

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Presentation transcript:

By Anastasiya Hranovska WORKING OUT THE DEVELOPMENT STRATEGY OF THE COMPANY

Purpose to work out the development strategy of the Privat-Agro 2 company Tasks to study the theoretical foundations of strategic management of the company development of strategic alternatives Objective economic activity of Privat-Agro 2

Privat-Agro 2 LLC 10 May 2011 Dnipropetrovsk region 50 hectares Milk manufacture, meat production (beef, pork) 212 employees

Changes in the external environment Characteristics of the internal environment Opportunstes: Increasing the range of available products; The increase in effective demand of the population. Threats: The failure of banks in granting loans; Increased competition in the market; The growth of prices for material and energy resources. Strengths: The presence of the advantages of product quality and taste; The use of the equipment at full capacity; The presence of internal cooperation between departments. 1.The application of new production technologies, production and expand the range of new products; 2.The increase in sales volumes, expanding the range to meet the needs of the population. 1.Development of a strategy against competitors. Weaknesses: The use of outdated production technologies; Underutilization of production capacities; Short implementation period of the goods. 1.The increase in sales of existing products and the use of profits on technical re- equipment and the latest production technologies. 1.The aggressive policies of existing competitors; 2.The reduction of orders from government agencies. SWOT - analysis of the company

The main strategic objectives of the diversified development to adapt the national system in the context of globalization and competitiveness to reorient the system of production innovation to the market demand of the consumers to improve the staffing of scientific innovation sphere

Main tasks creation of a competitive sector of research and development and conditions for expanded reproduction stimulation the development of infrastructure the development of an effective system of incentives, expertise, financial and legal support of innovative activity modernization of agricultural production on the basis of technological innovation development of human resources in innovation

The main directions of the strategic goals introduction of an effective mechanism for encouraging the adoption of innovations by market schemes diversification of sources and mechanisms of financing the innovation process rational use of direct and indirect ways of investing in research and innovation activities creation of a special system to make agricultural entrepreneurs interested in purchasing the goods

Fulfilling the tasks will provide the following results increase in agricultural production through the application of innovative technologies, development of cooperation and integration in agro-industrial production growth of net income and increasing the market share of the company on the agricultural market of Ukraine