© 2015 Alteryx, Inc. Empowering Analysts with Self-Service Data Blending

© 2015 Alteryx, Inc. In today’s session… 1.The Growing Importance of Data Blending 2.Data Blending: Options for the Data Analyst 3.Alteryx Demo/Workshop 2

© 2015 Alteryx, Inc. Alteryx Trial Download Instructions 1.Download the 14-day trial from Select 32- or 64-bit version appropriate for your laptophttp:// 2.Download the Predictive Analytics installer from Select “R Install Non-Admin” from the Predictive Analytics download page 3.If you are using Qlik, download the Visual Analytics Kit for Qlik from If you are using Tableau, download the Visual Analytics Kit for Tableau from

© 2015 Alteryx, Inc. Customer Success Customers across the world Strong Foundation Renewal rate with funds to support innovation 95%+ Corporate Info. 4 Leader in Data Blending and Advanced Analytics

© 2015 Alteryx, Inc. 5 The Growing Importance of Data Blending Bob Laurent Senior Director, Product Marketing Alteryx

© 2015 Alteryx, Inc.6 What is Data Blending? © 2015 Alteryx, Inc.

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11 with combining the data they need with how long it takes to get the results they need © 2015 Alteryx, Inc.

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14 Data Blending: Options for the Data Analyst Bob Laurent Senior Director, Product Marketing Alteryx

© 2015 Alteryx, Inc. Option #1: Data Scientists 15

© 2015 Alteryx, Inc. Option #2: SAS, Python Scripts, and other Coding 16

© 2015 Alteryx, Inc. Option #3: Spreadsheets 17

© 2015 Alteryx, Inc. Data Blending with Excel 18

© 2015 Alteryx, Inc. Syntax for VLOOKUP function in Excel 19

© 2015 Alteryx, Inc.

Analysts Live in the Gap Between Excel and Legacy Analytics

© 2015 Alteryx, Inc. Option #4: Platform for Data Blending 22

© 2015 Alteryx, Inc. Accessing Data The Data that Analysts Need: Traditional spreadsheets and DB Internal data warehouses Legacy SAS & SPSS data Cloud-based Sales & Marketing data Social media Webpage content Homegrown applications 23

© 2015 Alteryx, Inc. Preparing & Cleansing Data Drag and drop icons to: Filter records Eliminate unnecessary fields Cleanse incorrect data Create new fields with formulas Summarize and aggregate data Add spatial information Add demographic and firmographic data And much more 24

© 2015 Alteryx, Inc. Joining Data More icons to: Combine data sources on common fields Incorporate Fuzzy Matching for non-exact matching of customer names or addresses (e.g. John, Jon, Johnny, or Jonathan) Join data on spatial characteristics (e.g. customer points, trade areas, find nearest) Identify data that didn’t match 25

© 2015 Alteryx, Inc. Outputting Data 26 Analytic Apps Visualization tools Other file formats

© 2015 Alteryx, Inc. Why Icons and Workflows? Retracing steps in Excel is cumbersome Colleagues cannot pick up spreadsheet and see how data was manipulated Not clear where data is input vs. calculated vs. blended together Documenting steps is needed to repeat the process when data changes Intuitive workflows lead to deeper insights – faster Each step is the data blending process has an icon Connections between icons show how the data moves Icons allow methodology to be transferred between analysts Workflows allow data blending to be automated and scheduled, repeated whenever data changes 27

© 2015 Alteryx, Inc. What Technology Approach Works Best? Spreadsheet-based Familiar and free Can instantly see the data Optimized for one data source Best for one-off data preparation Workflow-based Easy to use, intuitive UI Shows how data progresses through a process Optimized for multiple data sources Best for repeated data preparation & blending 28

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31 Alteryx Demo/Workshop Scott Gurney Solutions Engineer Alteryx

© 2015 Alteryx, Inc. Download workflow from bit.ly/AlteryxNAS 32