Pet License Campaign. Campaign Strategy Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services.

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Presentation transcript:

Pet License Campaign

Campaign Strategy Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services that can help reduce or eliminate euthanasia of adoptable animals.

Promotion:

Our Approach: License Amnesty Grocery Store Outlets Application Destinations: Jiffy Lube, A&W, Papa John’s Multi-Media: Target Pet Owners Network Television to Reach Masses Cable TV to Build Frequency Radio to Support Promotions Web Site to Support & Communicate Message

Other Avenues: Response to Date: Newspaper Ad338 Spokane.net 37 Spokanecounty.org 41 Envelopes207 Inserts 1,357

Pet License Revenue YearAmount 2002$307, $316, $356, * *Based on revenue received through 6/30/2004 – this is only an estimate!

From Here! Remaining 2004 Campaign Flight Dates: September 6 th – 12 th, 20 th – 26 th October 4 th – 10 th, 18 th – 24 th Media: Cable (120,000 Homes) 30 sec. Commercial 1,000 spots per week Radio (Classy & STAR FM) 30 sec. Commercial 80 spots per week 10 sec. Website mention 100 spots per week Spokesman Review 3 col x 6” Application Ad Last Sunday of each month

Inserts Spokane County Property Tax Bills Jan. 210,000 pieces Vera Water & Power Bills June 10,000 pieces Spokane Co. Utilities Bills May 26,000 pieces Oct. 26,000 pieces Scraps Pet License Renewals All Year 33,000 pieces