Delighted with Europe Eastern Netherlands Roadshow 15 may -30 may 2009

Delighted with Europe Why? What and how? Where? Whom? Lessons Learned

Why on tour? To create awareness of the results of the European subsidies with the inhabitants of Eastern Netherlands To make the public more conscious of the European Union in general

What and how? A selection of twenty project- executors who tell their own story about their projects in film, interview and demonstrations Message in theater and music: European money counts, for every good idea money is always avalaible

20 project movies

Interactive songshow

Exhibition

Interviews

Debating game

European money counts!

Balloon contest

Wheel of fortune

Delighted with Europe tent

Delighted with Europe song

Where? Downtown six cities in the Eastern Netherlands Nijmegen, 15 may Doetinchem, 16 may Deventer, 19 may Zutphen, 26 may Enschede, 28 may Arnhem, 30 may

Whom? for all inhabitants, children, youngsters, adults and senior citizens

Results Roadshow

Free Publicity local and regional television and radio local press national radio national television belgium television

Reactions of public taken by surprise conversation discussion is this about the elections? fun, winning small prices

lessons learned: good story telling by project executors, is authentic and builds credibility tell your message in common language no political message interactive and fun original and surprising: attracts media

Lessons learned : improvement difficult to ‘seduce’ public to come inside the tent more commitment from programmanagers better customer relationship it is not the communication consultant’s “ party”

We are delighted with Europe