Mobile Geo-Fencing WHAT IT IS AND WHAT YOU NEED TO KNOW

Copley Advertising  15 years in advertising  Helping clients with mobile geo-fencing for five years  Worked with national and regional clients  Copley Advertising has been helping clients target colleges, military bases, retail locations, zip plus four and other targets  Copley Advertising works as a partner to help clients create the most effective and cost efficient campaign  Transparent Reporting that will show impressions, CTR and apps with the highest CTR John Flynn, CEO

What is Mobile Geo-Fencing  We set a geo target  When a Smartphone users enters the geo fence we tag their phone  The Smartphone users opens an app and the client’s ad appears  Even after the users leaves the geo-fence the client’s ad will be seen by the user for up to 30 days  The client can mobile geo-fence one location or hundreds of locations all running during different time frames

What can you Mobile Geo-Fence?  Military Bases  High Schools  Voting Districts  Retail Locations  NCAA Sports  NASCAR  Medical Centers  Doctor’s offices  Pretty much anything

Why Mobile?  $10 billion ad spend with double digit expansion  Reach customers in set location and deliver ads in a optimal time frame  Click through rate is 100% greater then Google Adwords  It’s CHEAPER then traditional advertising  Traditional TV viewing is down 17% among year olds in one year!

Share of Digital Media Time by Device  Average adult is spending 61% of their digital time on Smartphones and Tablets  year olds are spending 61% of their time on Smartphones  Users are spending 89% of their time on apps and 11% on mobile search

US Digital Ad Spending by Device  2015 digital ad spend will be split among Desktop and Mobile  2016 Mobile Ad spend will be $49 billion as compared to Desktop which will be $24 billon  Estimated ad spend by 2019 is $65 billion

DUNKING DONUTS  Dunkin ran a national campaign targeting the Philadelphia and Washington, D.C. DMA  They ran a two month campaign with 5 million impressions  The message was if the customer downloaded Dunkin’s app they would be receive a free coupon for a medium coffee  The CTR was.78

Contact If you have any question concerning mobile geo-fencing please let us know. Copley Advertising John Flynn CEO Boston, MA