Definitive strategies? New customers? Actual sales? Since none of these are givens (no matter how good the processes are), Sales & Marketing can only produce useful knowledge and influence throughout a very complex network:
Evaluation of customer perceived value Problem / gap definition and solving Process analysis and improvement Process standardization Customer influence analysis Feedback and improvement loop assessment Experiments to test market hypotheses
Always keeping thinking positively & wisely, you never now which idea will pop’s up in your mind to share your success story to the world.