About Levi’s Brand name:Levi’s Chinese name: 李维斯 The creation of the State:USA Established: 1853 LEVI'S came from the western United States one of the.

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Presentation transcript:

About Levi’s Brand name:Levi’s Chinese name: 李维斯 The creation of the State:USA Established: 1853 LEVI'S came from the western United States one of the most famous names. It is also the world's first pair of jeans inventor Levi Strauss's name.

In 1850 the miners in the California gold mine in the mining wealth, but they can not buy a solid, you can stand the nature of their work pants.

1930 ranch owner of the western United States in order to make up for losses brought about by the economic recession, one after another into the ranch vacation hotels for the rich eastern part of the leisure holiday.

World War II, Levi's jeans manufacturing is declared the need for the industry. Only a direct correlation with the operations of such a person can buy a pair of jeans.

1960s Levi's rapid expansion. Levi's launch in 1960, color wheat jeans, a pair of jeans which led the wave of popular young people were called z"White Levi's".

1970's There are a few of the original 501 jeans become the Washington Smithsonian Museum permanent collection, and in 1976 organized the "1876 Contennial Exhibit" on display.

The Levy had joined the company as a Peace Corps and McKinsey services over the Harvard MBA, the open- minded approach to the management of the old Levy.

Lewis has found in the domestic jeans market downturn to increase profits.

501-pants LEVI’S jeans is the most classic is the oldest and best-selling jeans, is the first choice for collectors.

Levi Strauss Co. Not only in the United States accounted for a place in history, it has become the world's largest apparel companies.

Mentioned Orignal wave of community spirit, we can not say that 501 of the world's oldest pair of jeans cloth number. It is designed to be simple, from 1937 to the present, from the introduction of non- stop.

Levi’s lady style

Lady Style's series Princess cut jeans, Levi’s is the first launch customer for Asian women to set up a family, but also "sexy"bring a new interpretation.

flexibility ruled denim fabric wrapped comfortably The legs, the body like a second layer of the skin, but also more prominent in the leg lines.

From the 1960’s hippies and 1970’s punk, 1980’s mods, 1990's Hip-Hop, constantly walking in the forefront of the trend of the times.

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Levi’s.I like it!

The end. Thank you so much!!

组员:黎明,谭舒文,周雪映,钟婉娴,唐慧丽