Richard Burningham - Manager
Exeter St Thomas
Marketing
Fourteen variants 60,000 produced Almost all distributed door to door – Royal Mail etc New run in early 2017
Marketing
Alfie & Juliette’s Day Out by train – filmed by Alban Roinard. 19k views on Facebook. Post seen by more than 43k.
Marketing Launched 7 May 2015 Visitors (May – August) , ,00075% increase Thanks to Google, links from Visit Cornwall adverts (10k) & Facebook campaign (8k) In July & August this year, more than 10,000 people visited GWR’s Journey Planner from our website – more than 1,000 a week
Schools and young people
More than 1,000 school children taken on on taster trips in 15/16
Heritage & Community Rail Tourism Innovation competition
South West Trains joins the Partnership
Designated Community Rail Development Fund Most projects already mentioned have been helped by this Fund. Department for Transport & ACoRP Available for Designated Lines & Services. This includes all Devon & Cornwall branch lines. £300k next year. Usually 100 or 200% match required. 2016/7 projects include £50,000 towards barcode/smartcard readers on Plymouth & Truro gatelines.
Signs of branch line stress? 2016 (Jan to Aug) Tarka395,677219%118%-4% /- 0.5% Tamar Valley117,87864%48%3% Looe Valley80,547112%59%3% Newquay61,064111%58%15% Maritime408,578265%161%-7% / - 2.1% St Ives Bay319,47069%17%-13% Avocet1,096,251120%96%3%
The build up to December 2018 December 2018 timetable a massive opportunity Increased frequencies, much more capacity Communications plan right through, from well in advance to well after service established 2008 – 11 Tarka Line up 47% Maritime Line up 96%
And finally…….