Bruce Mau Will Melendez

“Its not about the world of design, Its about the design of the world” -Bruce Mau

The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions. Capture Accidents An incomplete manifesto on growth By Bruce Mau -Bruce Mau

Bruce Mau Design inc.

Selected Works:

Indigo

Seattle Public Library

The Secret Of Success

The Third Teacher

Massive Change

MoMA Walt Disney Concert Hall New Medowlands Stadium

Awards and Accolades Chrysler Award for Design Innovation, 1998 The Toronto Arts Award for Architecture and Design, 1999 Honorary Doctor of Letters from the Emily Carr University of Art and Design in Vancouver, 2001 AIGA Gold Medal for communication design, 2007 Louise Blouin Foundation Award, 2009 Bill and Stephanie Sick Distinguished Professor at the School of the Art Institute of Chicago.

Studied Ontario College of Art & Design in Toronto but left prior to graduation in order to join the Fifty Fingers design group in 1980, Became part of the founding triumvirate of Public Good Design and Communications, established his own studio, Bruce Mau Design in 1985 Served as creative director of I.D. magazine between has founded Institute without boundaries has also been a thesis advisor at the University of Toronto’s Faculty of Architecture, Landscape & Design has lectured widely across North America and Europe, and currently serves on the International Advisory Committee of the Wexner Center in Columbus, Ohio. is honorary fellow of the Ontario College of Art & Design Currently teaches at The School of the Art Institute of Chicago, in the Architecture, Interior Architecture, and Design Objects Department, Manifesto Now viral, Mau’s Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity. Written in 1998, the Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations. Studio Since its inception in 1985, Bruce Mau Design (BMD) has assembled a diversely creative team of experts in graphic design, architectural design, engineering, art, publishing, filmmaking, marketing and communications. Vision: With studios in Toronto and Chicago, our commitment is to explore deeply and in the most adventurous spirit, the potential to create lasting value with our clients and partners. BMD’s work has resulted in brands, books, businesses, identities, websites, campaigns, stadiums, as well as exhibits, videos, stores, museums, magazines, parks, and products throughout the world. Key Projects: *Indigo We built a start-up into a cultural icon. For an initial 120,000 square foot retail environment BMD performed a “total delivery of place,” designing everything from the signs outside to the sugar packets in the café. Today Indigo is Canada’s leading bookseller, with a billion dollars in sales and 60% of the market. Since its inception in 1996, Indigo has continued to seek us out for Next Gen thinking, adding Bruce Mau to the company’s board and continuing a process of development and reinvention. *Seattle Public library The future of the library in the home of Microsoft. When it opened for the public in 2004 New York Times critic Herbert Muschamp called the library the greatest new building he'd ever had the pleasure of reviewing. Our design was integrated seamlessly into the architecture of the building *The secret of Success a book of quotations celebrating human creativity. BMD organized the book around nine overarching themes, including Creativity, Change, Destruction, Money, Life, and Success. *Third teacher BMD co-authored a book with OWP/P and VS that explores the link between how we learn and where we learn – the physical environment Italian educator Loris Malaguzzi called the Third Teacher A child entering kindergarten this fall will graduate into the third decade of the twenty-first century; This book puts forward ways you can transform education by designing today’s schools for tomorrow’s world. *Massive Change Surveying the world we found hundreds of examples where visionaries were using design to effect positive change in the world. We called this pattern Massive Change. We collected these stories into a best-selling book, a radio program and a touring museum exhibition that shattered attendance records in Vancouver, Toronto and Chicago. In Massive Change, Mau posed the questions, “Now that we can do anything, what will we do? What if life itself became a design project?” It’s not about the world of design, but the design of the world. Notes

Key Projects: *Indigo We built a start-up into a cultural icon. For an initial 120,000 square foot retail environment BMD performed a “total delivery of place,” designing everything from the signs outside to the sugar packets in the café. Today Indigo is Canada’s leading bookseller, with a billion dollars in sales and 60% of the market. Since its inception in 1996, Indigo has continued to seek us out for Next Gen thinking, adding Bruce Mau to the company’s board and continuing a process of development and reinvention. *Seattle Public library The future of the library in the home of Microsoft. When it opened for the public in 2004 New York Times critic Herbert Muschamp called the library the greatest new building he'd ever had the pleasure of reviewing. Our design was integrated seamlessly into the architecture of the building *The secret of Success a book of quotations celebrating human creativity. BMD organized the book around nine overarching themes, including Creativity, Change, Destruction, Money, Life, and Success. *Third teacher BMD co-authored a book with OWP/P and VS that explores the link between how we learn and where we learn – the physical environment Italian educator Loris Malaguzzi called the Third Teacher A child entering kindergarten this fall will graduate into the third decade of the twenty-first century; This book puts forward ways you can transform education by designing today’s schools for tomorrow’s world. *Massive Change Surveying the world we found hundreds of examples where visionaries were using design to effect positive change in the world. We called this pattern Massive Change. We collected these stories into a best-selling book, a radio program and a touring museum exhibition that shattered attendance records in Vancouver, Toronto and Chicago. In Massive Change, Mau posed the questions, “Now that we can do anything, what will we do? What if life itself became a design project?” It’s not about the world of design, but the design of the world. Notes II