WIP 2009 Macao University Out of Information and into Communication: Networked Communication and Internet Usage July 2009 Gustavo Cardoso and Vera Araújo

Theoretical Framework Stefik (1997) – Four Archetypes 1)The Keeper of Knowledge 2)The Trader 3)The Adventurer 4)The Communicator …to Communicators From Keepers of Knowledge…

Theoretical Framework Evolution of Communication Models 1)Interpersonal Communication 2)One-to-many Communication 3)Mass Communication 4)Networked Communication Model Globalization of Communication Processes Networked Mediation Interactivity degree

Theoretical Framework Networked Communication Model Examples…

Evolution of Uses Internet usages have been widening because… …users have been evolving SOCIODEMOGRAPHIC DIVERSIFICATION OF INTERNET USERS

Internet Users in Portugal *Source: WIP Portugal 2008 (n=1038) **Source: A Sociedade em Rede em Portugal 2006 (n=2000)

Internet Users in Portugal 2008 – Gender (%) Source: WIP Portugal 2009 (n=1038)

Internet Users in Portugal 2008 – Age (%) Source: WIP Portugal 2009 (n=1038)

Evolution of Uses Internet usages have been widening because… …technology has been evolving BROADBAND MASSIFICATION

Evolution of Uses Broadband impact on selected Internet activities, selected OECD countries (Difference, in percentage points, between broadband and narrowband users, 2006) Source: OECD, 2007

Evolution of Uses Internet usages have been widening because… …applications have been evolving WEB 2.0

Evolution of Uses

Internet usages have been widening because… …contexts of use have been evolving MOBILITY

Evolution of Uses

Internet usages have been widening because… …digital skills have been evolving DIGITAL LITERACY

Evolution of Uses

Internet usages have been widening because… … contents have been evolving E-CONTENT DIVERSIFICATION

Evolution of Uses

Research Question So… how are we using the Internet for in the Networked Communication Society?

Methodology Universe: people aged 15 or more, living in Continental Portugal Sample: n=1038

Internet Usages in Portugal (%) Source: Marktest PortugalGmailYoutube 2DownloadSexoHi5 3LisboaJogosGmail 4FreeGoogleSapo 5PortoEmuleWikipedia 6NatalHi5Hotmail 72003SapoTMN 8CDFnacVodafone 9SexoPáginas AmarelasJogos 10DVDEuromilhõesMeteorologia Technological based study: Top 10 researched expressions on the Internet

Internet Usages in Portugal (%) Source: WIP Portugal 2003, 2006 and 2008 User based study: Top 10 uses of the Internet (% of Internet Users) :2008: COMMUNICATION 1 73,3 70,7 89,4 2 Browse the web 64,9 Browse the web 53,9 Instant Messaging 74,5 3 Online encyclopedias, dictionaries or atlas 47,9 Online encyclopedias, dictionaries or atlas 41,2 Look for news 74,5 4 Chats 39,8 Look for news 35,4 Browse the web 69,6 5 Look for news 39,3 Chats 34,8 Check facts 68,6 6 Download music 34,1 schedule meetings with friends 30,5 Look for information about products 67,6 7 Look for show related information 30,7 Play online videogames 28,4 Look for a definition of a word Download software 28,8 Contact friends when feeling down 28,0 Use social networks 52,0 9 Look for sports news 28,5 Look for sports news 27,6 Download/listen to online music 49,0 10 Look for travel information 28,4 Look for show related information 27,4 Download/watch online videos/ Look for health-related information 43,6

Internet Usages in Portugal 2008 (%) Source: WIP Portugal 2008 (n=404) User-based study: Top 10 uses of the Internet – 2008 (% of Internet Users) Daily: COMMUNICATIONWeekly: INFO/ENTERTAINMonthly: ENTERTAIN/INFO 1 59,4 Check facts 33,2 Look for info about products 21,5 2 Instant Messaging 47,3 Look for info about products 32,2 Look for health-related info 19,6 3 Look for news 31,2 Look for news 31,4 Look for travel info 18,8 4 Use social networks 25,5 Browse the web 29,5 DW software 18,3 5 Browse the web 25,2 Look for a definition of a Word 28,7 Check facts 16,8 6 Check facts 18,6 25,0 Look for humoristic content 16,6 7 Chats 15,1 DW/listen to online music 23,5 Look for a definition 16,3 8 Look for info for School/University 14,8 IM 22,3 DW/watch online videos 15,8 9 Look for a definition 14,1 Play online games 19,8 Browse the web 14,9 10 DW /listen to online music/ Play games/ Look for info about products 13,9 DW or watch online videos 18,6 Use Wikipedia 14,6

Daily Internet Usages – selected age groups (% of Internet users) Source: WIP Portugal 2008

Daily Internet Usages – gender (% of Internet users) Source: WIP Portugal 2008

Internet Usages around the World Out of Information and into Communication… … a Wordwide trend?

Internet Usages around the World Top 10 daily uses of the Internet, selected countries Source: WIP 2007 AustraliaBoliviaChinaColombiaSwedenUKUSA 1 Browse the Web 2Look for newsChat roomsInstant Messaging Look for newsBrowse the Web 3Instant Messaging Look for newsInformation for school Instant Messaging Look for news 4E-bankingListening/downlo ading music Checking a factBrowse the Web Look for news Instant Messaging 5Browse the Web Looking up for a definition Browse the Web Listening/downl oading music Checking a fact Play online games 6Information for school Browse the WebPlay games online Looking up for a definition Checking a factInformation about products E-banking 7Checking a fact Information for school Watching/downl oading video Look for newsListening to online radio Play online games Checking a fact 8Listening/down loading music Checking a fact Listening/downl oading music Look for a jobListen to online radio Information about products 9Looking up for a definition Watching/downlo ading video Information for school Watching/downl oading video Make phone calls Information for school Listening/dow nloading music 10Watching/dow nloading video Look for newsLook for a jobLook for health information Play online games Make phone calls Information for school

Internet Usages around the World Profile 1 - Latin America and South Europe: Communication Driven Usage Profile 2 – China: Entertainment Driven Usage

Internet Usages around the World Profile 3 - USA and Australia: Triumvirate Driven Model (Comm-Info-Enter) Profile 4 - Sweden and Britain: Dual Driven Model (Comm-Info)

Conclusions Some conclusions... 1)Internet usages have been evolving, oriented more and more towards communication activities, which serve as a ground for the development of the Network Communication Society; 2) Countries present specificities; 3) Importance of Communication activities on daily life.