Picking the right search terms Beginner Lesson 1 Created by: Tasha Bergson-Michelson Kathy Glass.

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Presentation transcript:

Picking the right search terms Beginner Lesson 1 Created by: Tasha Bergson-Michelson Kathy Glass

What food does Tyson like best?

[cow blister tongue sick] or [cattle blister tongue sick]

How Search Works =BNHR6IQJGZs

What Matters In My Search Query?

Understanding search results Beginner lesson 2 Created by: Tasha Bergson-Michelson Kathy Glass

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Natural results

Advertisements Filters

Knowledge panel

Directions Circle and label the following parts on this search results page: (1) search bar, (2) ads, (3) natural results, and (4) filters

Title

Understanding search results Intermediate lesson 2 Created by: Tasha Bergson-Michelson Kathy Glass

One of the first women’s basketball teams to play for money had a unique feature as part of their uniform. What was it?

Red dyed hair. Source: trailblazers-game/ trailblazers-game/

Alternative phrasing. ●[Play for money] is not a typical way to express the idea. ●[Professional] is much more common. ●[First professional woman's basketball team] and learn their red hair was marketing for the owner's hair solons.

I read at that skydivers breathe through their skin when they are in freefall. Should I use that in my homework?

No. It is not true.

The Internet Is Always Right =v_CgPsGY5Mw

Comparing multiple sources. There are sources that say it is true, and name sources that confirm it. But by checking multiple sources carefully, you will find it is not true.

My film based on a popular 20th century comic book came out in 2011, but I got famous directing movies like E.T., Jurassic Park, and Indiana Jones. On what day of the week was I born? Monday, Tuesday, Wednesday...?

Wednesday.

Chaining ●Search [ET Jurassic Park Indiana Jones]. ●Results show John Williams and Steven Spielberg--read to learn that Williams is a composer, Spielberg a director. ●[Steven Spielberg birthday] to learn it is December 18, ●[Calendar 1946] and browse to find that it was a Wednesday.

I heard that a new company is making laptops really cheaply, but I can’t remember what they are called. I think they were named after the national bird of wherever the company is located. What company is it?

Doel Computer

Alternative phrasing ●Search [computer company official bird], and find no good results. ●Realize "official birds" are more commonly called "national birds" ●Search [computer company national bird] and identify Doel.

In 2010, 12,500 bottles sailed more than 8,000 nautical miles in the Pacific Ocean. What color was the sail flying over the bottles when they arrived at their destination?

Black and pink

Scoping ● Search [12500 bottles Pacific Ocean]. ● Find that it is the Plastiki. ● Search [Plastiki] and learn that it said to Sydney. ● Click on Images. ● Search [Plastiki Sydney] and see that the sails were black and pink.

I was celebrated as the paladin of Uruk, but my legacy is in the realm of ancient literature. Who am I?

Plan-to-learn ●Search [define: paladin] to find it means hero or champion. ●Search [hero of Uruk] to discover that Gilgamesh is the main character in the "Epic of Gilgamesh," one of the earliest known works of literature. ●The standard Akkadian version dates from ca BCE.