Propaganda

What is Propaganda? Refers to any technique, whether in writing, speech, music, film or other means, that attempts to influence mass public opinion...“ All propaganda has a persuasive quality

Propaganda… Intends to make us accept something without examining the evidence Uses emotion to prevent critical thinking

Card Stacking Shows the product’s “best” features, telling half-truth, or lying about potential problems Can you say infomercials??

Bandwagon Persuading people to do something by letting them know others are doing it.

Testimonial Using the words of a famous person to persuade. Think of the Proactive commercials Subway commercials (RGIII)

Plain Folks Using everyday “people” to sell a product or service. Think of presidential candidates kissing babies, mingling with the common folk.

Transfer Using the names or pictures of famous people but not using direct quotes. 8 Tiger Woods Serena Williams Michael Jordan LeBron James Peyton Manning Michael Phelps Derek Jeter David Beckham Dale Earnhardt, Jr.

Repetition The product name or something related to it (symbol, etc) is repeated a number of times

Name Calling This techniques consists of attaching a negative label to a person or a thing. Rather than explain what they believe in, they prefer to try to tear their opponent down.

Emotional Words Words or images that will make you feel strongly about someone or something.

Infomercials Infomercials are program length (up to 30 minute) ads that try to persuade you to purchase their product by their propaganda technique alone.

Examples of Propaganda

History of Advertising The world’s first TV ad was broadcast on July 1, Bulova (watch maker) paid $9 for a TV Ad.

What’s the point of Commercials? Captures and grabs the audiences attention Keeps the viewer focuses so they will not change the channel *Remote controls and DVRS have changed the way we watch commercials today

The Stats A typical 30 minute program is actually only 22 minutes long due to commercials Over the course of 10 hours, American viewers will see approx. 3 hours of ads.

TV ads are the most effective mass- market advertising format. Did you know? The average cost for a 30 second Super Bowl Ad is $4 million dollars

Did you know? Cigarette Ads have been banned since the 1970s Ads featuring alcohol are allowed, but consumption of any of the product is banned

Heinz Ketchup

Volkswagon

Tabasco

B-O-L-O-G-N-A

Coca-Cola

Oscar Mayer Weiner Oscar Mayer Weiner

Wrigley’s Doublemint Gum Wrigley’s Doublemint Gum

Meow Mix Meow Mix