The 24/7 World (Chapter 2 – pp )

Hollywood – a global brand Hollywood’s advantages –Huge American market –English language Hollywood’s strength’s –Big budgets –Stars –Glamour –Heroes/Heroines –Movies types –Screen writers –Number of films –Advertising

Bollywood Indian film industry –Largest in world Inexpensive melodramas and musicals –Bright colors, beautiful stars Decidedly escapist –Star crossed lovers, corrupt politicians, etc. Only ½ made ever screened –10% profitable Gaining international reputation –Slumdog Millionaire (British)

Nollywood Nigerian film industry –Second largest in world Digital video technology –Very inexpensive Began in 1990s –Relevant stories to tell 300 producers today –Latest technology used Local roots and problems –But 50% in English Look out Hollywood. Here we come!

News of the world Pioneers –BBC World Service –Voice of America 24/7 commercial reporting –CNN –BBC Worldwide channels –ABC News –Sky News –etc.

Whose news? Al Jazeera –Established 1996 Al Jazeera English –Alternative to Anglo-American news million households by 2009 –But not in America Arab spring 2011 –Breakthrough in USA

Mixing it up International English news channels today –India, Iran, Japan, Russia, China International foreign language news channels –CNN Español, CNN TÜRK, BBC Persian, BBC Arabic Online news websites –Facebook, YouTube, Twitter, Yahoo, Google