Data-Driven SEO

About Us Haden Interactive is a web content and SEO firm. Since 2008, we have provided strategic communication, quality content, and SEO strategy for clients on four continents. Haden Interactive Address: 1337 E Ash St, Fayetteville, AR Phone: (479)

Our Team 06 Meet us here at WordCamp or at Rebecca Rosie Gideon Brittany

WordPress has changed websites Opportunity for continuous improvement Peak Moments

SEO IS A MAJOR SOURCE OF THOSE IMPROVEMENTS So where do you get your SEO strategy? Best Practices Tips & Tricks Data

Content – make it clear and plentiful, high quantity and quality Links – high quality only, no trying to game the system Good experience for visitors – clear navigation, high value content, limited ads Tech -- mobile friendly, clean code Best Practices Top items in the algorithm: Nothing new here… unless it’s new to you! These are still the most important things.

If it’s a trick, Google will soon start penalizing sites that use it. If it’s a tip, make sure it’s relevant to your specific circumstances. Use common sense to identify likely winners among the tips you hear. If a machine could do it, or it doesn’t improve the user experience, forget it. Tips & Tricks Most of these are not valuable

1 st party data = your own data 2 nd party data = shared direct data 3 rd party data = aggregated data Data 1 st, 2 nd, and 3 rd party data

WHO IS YOUR CUSTOMER? … and what does that have to do with SEO?

Search Engine Optimization The purpose of SEO is to communicate well enough with search engines that they offer your website to people who want what your website offers. 3 — n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine

Google Analytics Demographics Report

Google Analytics Interest Reports

How to enable demographics reports

Google Analytics Geo Report

Google Analytics Segment Reports

Set up a segment

HOW ARE VISITORS FINDING YOU?...source, medium, keywords, and all that jazz

General Principle

Clicky Keyword Reports

Google Analytics Queries Report

Google Search Console Queries Report

Long Tail Keywords

WHAT ARE VISITORS DOING? How your visitors use your website should inform your SEO strategy.

Google Analytics User Report

Readers, Shoppers, Newsies, Customers

LeadIn Report

HOW’S YOUR CONTENT PERFORMING? 4 Find the posts and pages with potential & spiff them up for a quick content win.

What good content can do in 6 months

The proof of the pudding is in the eating

The other side of the story

Find content worth updating Posts with potential Good posts that carry your message but don’t get much traction Posts that bring customers, but don’t have first page rankings Posts that might reach a new target audience Posts with page 2 rankings that get clicks

Search Console Pages Report

Yoast Search Console button

Yoast “bad” posts

Time on Page

Write more. Brevity may be the soul of wit, but not of SEO. Make sure you’re using the keywords that bring in your customers. Make sure you have a clear point. Tighten up your post: organization, grammar, spelling. Fix any broken links. Update any information that is out of date. Reflect any changes in your business model. Be mindful of any other data insights you’ve discovered. Spiff up that content!

Thank you for your attention!