Walt Disney Company is a multinational that produces cartoons and films focused on animals and families since 1923 The name of the Company is also the name of the creator: Walter Elias Disney Biasutti & Danielis

Lived his childhood in a farm At the age of 16 he dropped out the school 1920 started creating cartoons 1922 Laugh O Grams (not enough money) so he moved to Hollywood

The Real Beginning Disney Brothers’ Studio in Hollywood 1923 Walt Disney Company Mickey Mouse Total success thanks to some cartoons like Alice in Wonderland and Pinocchio Headquarter in Burbank

Why different from the others?! Want to make the difference (be creative, innovative, profitable) Follow the current fashion Give extra services to the families Be determined to overcome problems “If you can dream it you can do it”

A Simple Structure For a Simple Idea Board Of Directors: Organization of long-term projects Executive Team: Employees who have different skills (Writers, Musicians…) Specialized people that are not employed for the company (Stylists, Designers…) Many subsidiaries

No Pain No Gain Walt Disney has ever worked a lot, but he won a lot of rewards (Golden Globes, Emmy Awards, Oscars…) First Awards in 1932 for Mickey Mouse It offers clothes, games, stuffed animals Disneyland