Overview Finding and Using Population demographics and Commerce Data Files Comm. 352 – Marketing Strategy Chipo Kangayi Harpreet Aulakh Data & GIS Library Services, U of S Library October 22, 2007

Ways to Find Data Files 1.Library Catalogue 2.Data &GIS Library Services page: Data File by Topic 3.Statistics Canada Catalogue 4.Google Searches 5.Talk to the Data Library staff

Outline Purpose  Situational analysis  Develop a Marketing Strategy Overview  Find Population Demographics and Community Profiles  Use Commerce Data Files

Finding Population Demographics  CANSIM via E-STAT  Census of Population  Community Profiles

Connect to CANSIM from the Data and GIS Library Services  Library home page  Collections  Data and GIS Library Services  CANSIM  CANSIM II – via CHASS  CANSIM II – via E-STAT CANSIM via Statistics Canada

ESTAT  English  Accept and Enter  Review license, click “Accept and Enter” button.

Demonstration: CANSIM II via ESTAT  CANSIM II via ESTAT  People: Population and demography  CANSIM: Population Changes  Table: ; Components of population growth, census divisions and census metropolitan areas, 2001 Census boundaries, annual (persons), 1986/1987 to 2005/  Select Geography: Saskatoon, Saskatchewan [47725]  Select Components of population growth  Select Reference Period: to from  Retrieve as a Table  Select Output format

Demonstration: Census via E-STAT  Census via ESTAT  People: Population and demography  Census Database: Population Changes  2006 Census of Population (Provinces, Census Divisions, Municipalities)  Table 2006 Population by age group and sex 2006 Population by age group and sex  Select Geography  Select Characteristic  Choose output format To download in Excel- Choose Comma Delimited File

Census of Population  Statistics Canada  Census (left hand menu)  Census of Population 2006; 2001; 1996  Census 2001: Census of population  Search by topic, geography  Topic: Place of work  Electronic profiles: Cat. No. 95F0490XCB (#10)  Select geography; Download format Look for geographic index tab for Topic-based tabulations

Finding Community Profiles  Statistics Canada  Census (left hand menu)  Community Profiles  Search Saskatoon; Select city Don’t forget to read footnotes

Aboriginal People demographics  Statistics Canada, Community Profiles page  2001 Census Aboriginal Population Profile (right hand menu)

Neighbourhood Profiles  Saskatoon  City of Saskatoon  Departments  Community Services  City Planning  Demographics  (drop down menu)

Other resources  Saskbiz:  Community Profiles  Select region  Select place from map  Analyze & Evaluate (right hand menu)

FINDING COMMERCE DATA FILES

1. The Library Catalogue Know the name of the survey or the Key Words for your data needs Locate a survey by  entering the survey name Keyword Search:  Canadian Business Patterns

The Catalogue cont’ Limit your search by “scoping”  select Data & GIS files from the pull-down menu  more manageable result list

The Catalogue cont’

2. DLS DATA FILES BY TOPIC Small Area Retail and Trade Estimates

3. Statistics Canada Catalogue  Keywords:  business

4. Google /General Internet Search  Industry Canada  Saskatchewan Department of Industry and Commerce  Canada Business 8.html

Searching Etiquette

5. Ask Data Library Staff Office: 2nd Floor, Main Library  Appointments recommended  us at  Call us: Winnie Smit (7261) Chipo Kangayi (8841) Harpreet Aulakh (8841) Elise Pietroniro (2677) Rob Alary (5987) Darlene Fichter (7209)

Questions?