Board of Directors Operations Committee Meeting December 11, 2012 Smart Media Technology 1

2 Major Accomplishments! Background Current Status Future Considerations Demonstration of Equipment

– Began Draft of Statement of Work 2009 – RFP Released 2010 – Notice to Proceed 2011 – Project re-start 2012 – Implementation 2013 – Phase1, 2 & 3 go-live Background

4 Primary Goals of RTD’s Smart Card System Phase 1 Reduce annual renewal workload – No more decals Eliminate decal fraud Better ridership data & pricing information Self-administration convenience

5 Primary Goals of RTD’s Smart Card System Phase 2 Increased rider convenience Simplify fares: AB, BC, CD, ABC, BCD products Faster boardings compared to cash fares Protection against lost/stolen passes Better ridership data Reduce cash taken at farebox Simpler and greener distribution Re-usable card

6 Change in Behavior Bus: Tap instead of flash Rail: New paradigm requires customers to select their level of service and tap prior to boarding. Inspectors have handheld device for enforcement New instructional signage installed at stations

7 Several Phases January 2, 2013 EcoPass, CollegePass, Neighborhood Pass August, 2013 Stored Value Monthly & Annual passes November, 2013 Reduced Fare & FlexPass Programs New Access-a-Ride Ticketbook for 2014 December 31, 2013 Paper based products end

8 Marketing & Communications Given numerous presentations to Stakeholders Created training materials for EcoPass & Neighborhood Coordinators Created marketing package for colleges & universities LRT Station Volunteer Ambassador Program planning underway

9 Current Assessment Will come down to wire Bus installations Rail platform installations Card production & distribution

10 Web Portal Status Web portal is functional for Phase 1 Functions: Upload EcoPass photos Order cards Manage riders & card inventory Companies can self-administer their program Phases 2 & 3 are in development; Summer, 2013 Purchase passes & load stored value Flexpass & Special Discount Program

11 Program Status Bus Installations 913 Buses complete, partial, or awaiting QC 50 Buses have not been touched Platform Validators 57 validators installed 27 validators remaining Card production & distribution 44,000/61,000 cards have been produced and will distributed later this month & January

12 Major Accomplishments Smart Bus! Single sign-on and single driver interface for CAD/AVL, Smart Card, & Farebox Reduces overall cost of support Reliable and extensive new set of data for making better business decisions in the areas of Service Delivery & Fares

13 The Future Smart Cards will eventually migrate to next generation: All credit cards are going contactless by 2015 Open Payments Near Field Communications (cell phone) Additional rail platform installations Additional web portal enhancements Continued capital investment into the program over time

14 Equipment Demonstration Bus Validator Light Rail Platform Validator