SlideContentDescription 1Cover slideName, logo, other brand elements of your product or service (or, project) 2Elevator pitchValue proposition of your product or service (a few sentences). How are you going to generate value for a customer? What customer need or pain are you addressing? 3TeamProject champion and team members (make sure that project outcomes are adequately by team composition ito experience and skills) or partners / co-founders 4GovernanceFor a project, how will it be governed (e.g. steering committee at/between organisations) in support of achieving its objectives; if it is a start-up, who sits on Board and/or SAC (can be combined with (3))? 5Market opportunity Define market, size & target client(s) 6Market problems & solutions Describe what ‘pain’ customers in your target market have and what current solutions exist (and where they fail to address the pain) 7Your solutionDescribe how your product or service can add superior value to customers. At this stage, please highlight your competition and what competitive advantages your service offering or product has 8Business model (BM) How does your product or service offering make money (in case of the CPGR, how does it produce value for all stakeholders)? How scalable is your business? Use BM canvas to explain! 9MarketingHighlight what efforts are needed to introduce your new offering or service to its target clientele? 10ProjectionsMilestones, sales and financial forecast; time 12InvestmentWhat is needed to (further) develop your product or service; this includes your and your team’s time and any other resources required? 13Exit strategyAt what point will your development mission be accomplished? How will a return be generated at this point in time for all investing parties (e.g. you, funders, consortium members)? Please note that return can be measured in various and stakeholder-specific ways (e.g. reputational gain, knowledge gain, or financial gain). You may also want to differentiate between exit and growth options (focus on revenue growth or valuation gain, or maybe both). 13SummarySummary and discussion

SlideContentDescription (generic)Academic Research 1Cover slideName, logo, other brand elements of your product or service (or, project)Apply to project 2Elevator pitchValue proposition of your product or service (a few sentences). How are you going to generate value for a customer? What customer need or pain are you addressing? A scientist produces research outputs. Who is the customer of the outputs you produce (e.g. a donor agency or scientists who read stuff you publish)? From a donor agency point of view, why should you receive funding? From a potential product point of view (emanating from research outputs) why would anybody buy it? Who are beneficiaries of your research output and how is your offering (e.g. a research proposal better than anyone else’s?) 3TeamProject champion and team members (make sure that project outcomes are adequately addressed by team composition ito experience and skills) Very relevant to any project 4GovernanceFor a project, how will it be governed (e.g. steering committee at/between organisations) in support of achieving its objectives? Who owns it? Who makes go/no-go decisions? If it is a start-up, who sits on Board and/or SAC. Very relevant to any project 5Market opportunity Define market, size & target clientIn what area is your research being conducted? Are you an established player or a new entrant? How much funding is available in that field of research? Is your idea unique or is it ‘me- too’? How are you going to stand out from the crowd? 6Market problems & solutions Describe what ‘pain’ customers in your target market have and what current solutions exist (and where they fail to address the pain) What is the ‘stuff’ that customers (e.g. a donor agency) are looking for? Often, a balance will have to be found between research outputs and training/education outputs. What key scientific problem, or other, are you planning to solve. 7Your solutionDescribe how your product or service can add superior value to customers. At this stage, please highlight your competition and what competitive advantages your service offering or product has How is your approach or methodology or invention going to solve the customer’s pain? 8Business modelHow does your product or service offering make money (in case of the CPGR, how does it produce value for all stakeholders)? In case of academic research, this is refers to the ability to generate a recurrent income stream. This, in turn, is determined by uniqueness of offering, quality of outputs, etc 9MarketingHighlight what efforts are needed to introduce your new offering or service to its target clientele? Publications, conference appearances, etc 10ProjectionsSales and financial forecastHow many defined ‘outputs’ are your going to produce (e.g. # of grant proposals, # of secured proposals = income stream, # of graduates, etc) 12InvestmentWhat is needed to (further) develop your product or service; this includes your and your team’s time and any other resources required What are the fixed costs required to produce the competitive offering? 13Exit strategyAt what point will your development mission be accomplished? How will a return be generated at this point in time for all investing parties (e.g. you, funders, consortium members)? Please note that return can be measured in various and stakeholder-specific ways (e.g. reputational gain, knowledge gain, or financial gain). Are you planning to build a sustainable business or are you only planning to do this for a limited period of time? How are investors backing your ‘business’ going to benefit? 13SummarySummary and discussion

Key partnersKey activitiesValue proposition Customer relationships Customer segments Key resources Channels Cost structure Revenue streams Business model canvas template *and others, as available through partners of the business